Brian manages his company's Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian's optimization score based upon?

Answers

Answer 1

Answer: Key aspects of his accounts, including statistics, settings, and industry trends.

Explanation:

The options to the question are:

a. Testing and reporting on the speed of Brian’s websites

b. Key aspects of his accounts, including statistics, settings, and industry trends.

c. Judging ad popularity on social media

d. Comparing Brian’s sales with ad serving data.

Optimization score simply runs from 0% to 100% and it is simply an estimate that'll tell am individual or firm how well their Google Ads account will perform. Having 100% means that the account will be able to perform at full potential.

Based on the information given in the question, Brian's optimization score is based upon Key aspects of his accounts, including statistics, settings, and industry trends.


Related Questions

How are existing resources allocated to meet people’s needs

Answers

Answer:

Allocation of resources, apportionment of productive assets among different uses. Resource allocation arises as an issue because the resources of a society are in limited supply, whereas human wants are usually unlimited, and because any given resource can have many alternative uses.

The sequence of activities within the firm which begins with research and development, followed by design, and manufacturing, marketing/distribution, and customer service is the:

Answers

Answer:

cost life cycle.

Explanation:

The sequence of activities within the firm which begins with research and development, followed by design, and manufacturing, marketing/distribution, and customer service is the cost life cycle.

This ultimately implies that, the cost life cycle of a product or project is a process which involves estimating the overall amount of money to be spent on it over the course of its useful life.

Hence, it is used to determine the most cost-effective way to manufacture or produce a product.

A $100,000 loan at 6% could be amortized with monthly payments of $843.86 on a 15-year basis or payments of $599.55 on a 30-year basis. The 30-year loan results in total payments of what percentage of the 15-year total payments

Answers

Answer:

142.1%

Explanation:

the total payments needed to pay off the 30 year loan = 30 years x 12 months x $599.55 = $215,838

the total payments needed to pay off the 15 year loan = 15 years x 12 months x $843.86 = $151,894.80

the relationship between total payments = $215,838 / $151,894.80 = 1.421 = 142.1%

Study the data below and answer the questions that follow. A, B and C represent three countries: Germany, Pakistan and China (although not necessarily in that order). (a) Identify the countries A,B and C. (b) Use the data in the table to justify your answer to part (a).

Answers

Answer:

(a) The countries are

A is China

B is Germany

C is Pakistan

(b) Based on the table's data,

The employment structure for A is 9% Agriculture, 47% Manufacturing, 44% services,  where the labor force by sector for Germany is given as 25.1% through agriculture, 27.5% through (manufacturing) industry and 47.4%   through services, based on 2019 statistics, which is not in correlation with the given table data with the same metric

However, the GDP by sector for China is given as 7.9% through agriculture, 40.5% through (manufacturing) industry and 51.6% through services, which is in correlation with the given table data although different metrics but in terms of reflective nature of the economic spending and per capita income

The employment structure for B is 1% Agriculture, 28% Manufacturing, 71% services, where the labor force by sector for Germany is given as 1.4% through agriculture, 24.2% through (manufacturing) industry and 74.3%   through services, based on 2016 statistics, which is in correlation with the given table data with the same metrics

The employment structure for C is 22% Agriculture, 24% Manufacturing, 54% services, where the labor force by sector for Pakistan is given as 37.4% through agriculture, 24.0% through (manufacturing) industry and 38.6%  through services, with an employment rate of of 48.9% based on 2018 statistics, which is in correlation with the given table data with the same metrics

Explanation:

Automation technology can be used to reduce the burden of sorting through large amounts of __________ to enable an analyst to correlate various sets of __________ to make an assessment.

Answers

Answer:

Data, information

Explanation:

Automation Technology refers to the process of using minimal human efforts in any process, and then making it automatic with the use of advanced machines.

Similarly not in manufacturing processes but also in the information processes, it sorts the process and does not require huge human efforts.

As for example the efforts required to solve the sorting of 100 score sheets manually, vs sorting in excel are completely different.

Thus, this technology helps to sort the data and create the connection between various information.

A buyer and seller agree that the sale will be contingent on the buyer obtaining financing. The buyer later decides she doesn't want the property, so she doesn't bother to fill out any loan applications. The contingency is dropped from the agreement because:

Answers

Answer:

the buyer did not make a reasonable, good faith effort to fulfill the contingency.

Explanation:

When a contract is formed a contingency clause requires a particular action to take place in order for the agreement to be valid.

If the condition is not met them the agreement is invalid.

For example is a sales agreement is contingent on a seller providing delivery services and this is not done, the buyer is released from his obligation of making the purchase.

So in this case if the sale is contingent on the buyer obtaining financing and he does not make an effort to obtain a loan.

The contingency can be dropped because the buyer did not make a reasonable, good faith effort to fulfill the contingency.

The ________ ratio measures the extent to which a firm is able to cover its short-term obligations (usually defined as obligations due within the next year)with its short-term assets.

a. ROE
b. current
c. inventory turnover
d. working capital

Answers

Answer:

b. current

Explanation:

current ratio

Rina notices that her ad's average cost per click (CPC) is significantly higher than the industry benchmark. But she's not seeing improvements in her ad's position. What can she do to potentially get a higher ad position?

Answers

Answer: Improve the ad’s quality score.

Explanation:

Rina should try to improve her ad's quality score because even if you pay for an ad, it is not a guarantee that your ad will be picked if it does not have a good quality score.

There will be other people like her who have paid for ads and if hers is not as high quality as theirs, the search engine's search bots will pick those ones up more which would leave her ads lower on the ad hierarchy.

She can try to improve ad quality by including relevant ads and giving users a better landing page experience.

Describe 3 different career fields within the Fashion industry?

Answers

Stylist, sales associate, and inventory planner

Which of the following statements are true? All costs in a merchandising company are period costs. Inventoriable costs are expensed in the period in which they are incurred. Period costs are expensed when incurred. Period costs do not flow through the inventory accounts.

Answers

Answer:

Period costs are expensed when incurred and Period costs do not flow through the inventory accounts.

Explanation:

Period Costs are not included in the valuation of the product and these mostly include all non-manufacturing costs. They are included as an expense in the period in which they are incurred.

Which of the following actions would be most likely to reduce potential conflicts of interest between stockholders and managers? Group of answer choices The composition of the board of directors is changed from all inside directors to all outside directors, and the directors are compensated with stock rather than cash. A firm's compensation system is changed so that managers receive larger cash salaries but fewer long-term options to buy stock. Eliminate a requirement that members of the board of directors must hold a high percentage of their personal wealth in the firm's stock. Congress passes a law that severely restricts hostile takeovers. Beef up the restrictive covenants in the firm's debt agreements.

Answers

Answer:

Actions that would be most likely to reduce potential conflicts of interest between stockholders and managers are:

The composition of the board of directors is changed from all inside directors to all outside directors, and the directors are compensated with stock rather than cash.

Explanation:

For instance, Company XYZ  will get its managers' conflict of interests reduced as it achieves  goal congruence.  The absence of goal congruence pushes the managers of Company XYZ  not to run the business professionally in the best interest of their stockholders.  But, by aligning the interests of managers with those of the stockholders through more stock compensation, managers are constrained to act in the best interest of all stockholders, including themselves.

As the operations manager for American Airlines you have decided to invest in 10 new jets for the company's fleet. There are three outcomes for this investment. What is the expected return on investment using the information below?

Answers

Answer:

0.17

Explanation:

The computation of expected return in investment is shown below:-

Expected return in investment = (Expected return of outcome 1 × Probability of outcome 1) + (Expected return of outcome 2 × Probability of outcome 2) + (Expected return of outcome 3 × Probability of outcome 3)

= (0.15 × 0.50) + (0.25 × 0.30) + (0.10 × 0.20)

= 0.075 + 0.075 + 0.2

= 0.17

Therefore for computing the expected rate of return we simply applied the above formula.

If there is an excess supply of money:_______

a. individuals sell bonds, causing the interest rate to rise.
b. individuals buy bonds, causing interest rates to rise.
c. individuals buy bonds, causing interest rates to fall.
d. individuals sell bonds, causing the interest rate to fall.

Answers

Answer:

The answer is C

Explanation:

During a period where there is too much of money in circulation, the value of money is worthless, inflation is high.

To reduce the money supply in circulation, the government through its central banks(The Fed in US), sells bonds to investors (which can be commercial banks or corporate individual). The investors buy these bonds and the interest rate falls

This tool employed by central banks in known as contractionary monetary tools.

A. owner made no investments in the business, and no dividends were paid during the year.
b. owner made no investments in the business, but dividends were $1,250 cash per month.
c. no dividends were paid during the year, but the owner did invest an additional $55,000 cash in exchange for common stock.
d. dividends were $1,250 cash per month, and the owner invested an additional $35,000 cash in exchange for common stock. determine the net income earned or net loss incurred by the business during the year for each of the above separate cases: (decreases in equity should be indicated with a minus sign.)

Answers

Answer:

the first part of the question is missing:

                                   Assets  Liabilities

Beginning of the year $57,000  $24,436        

End of the year        $115,000  $46,575  

equity = assets - liabilities

beginning = $57,000 - $24,436 = $32,564

ending = $115,000 - $46,575 = $68,425

                                                       a        b        c      d

Beginning of the year equity  $32,564   $32,564   $32,564   $32,564

Owner investments          0            0           $55,000   $35,000

Dividends ($1,250 x 12)                 0   ($15,000)      0      ($15,000)

Net income (loss)                     $35,861    $50,861    ($19,139)   $15,861

End of the year equity             $68,425   $68,425   $68,425   $68,425

net income = end equity + dividends - investments - beginning equity

Which of the following statements are true? A direct cost is sometimes referred to as a common cost. A regional sales manager's salary is a direct cost of the regional office in which the sales manager works. A direct cost can be easily and conveniently traced to a specific cost object. An individual cost is either direct or indirect, regardless of the cost object.

Answers

Answer:

The correct answers are the following options: A regional sales manager's salary is a direct cost of the regional office in which the sales manager works - A direct cost can be easily and conveniently traced to a specific cost object.

Explanation:

On the one hand, the name of "direct costs" is refered to the ones that would be directly related to a cost object, therefore that these costs are easily recognizable to the person who manages the costs due to the fact that those will be the ones that are strictly referable to the object.

On the other hand, the "indirect costs" are the ones that have the characteristics of being the oppositive of the direct costs. Therefore that these type of costs are the ones that would not be easily referable to a cost object.

Answer:

A direct Cost can be easily and conveniently traced to a specific cost object AND A regional sales manager's salary is a direct cost of the regional office in which the sales manager works.

Explanation:

what is the farthest thing in space we know about?

Answers

That would be the galaxy called MACS0647-JD, Its a long name but If the distance estimate is correct, it formed about 427 million years after the Big Bang. Hope this helps!

The geographic principle under which particular peoples and particular places concentrate on the production of particular goods is known as:

Answers

Answer: local functional specialization

Explanation:

The geographic principle under which particular peoples and particular places concentrate on the production of particular goods is known as local functional specialization.

Local Functional Specialization was actually Europe's economic hallmark which spread to many parts of the world later whereby some specific people in some certain places would concentrate on production of certain goods and services.

Matrix, a high-end manufacturer of men's cologne, charges high prices for its cologne because customers associate high prices with superior quality. This is an example of

Answers

Answer:

symbolic/prestige pricing

Explanation:

Symbolic/prestige pricing occurs when consumers associate with goods based on how costly it is. If the princes of the goods are low it doesn't encourage buyers to make purchases as they seem to associate high prices with top quality.

This is why matrix charges high for its cologne. Therefore Symbolic/prestige pricing is the answer to the question.

You work for an investment bank that is marketing a new credit card. As part of your company's marketing strategy, you come up with an animated penguin who is associated with your services, and your company comes up with the slogan, "Shopping with kings." Your ad campaign is viewed by millions around the country through television commercials, online ads, direct mail, and celebrity sponsors. W​hich of the following would be considered feedback?

a. c​ustomers apply for your bank’s credit card
b. c​ollege-aged students appreciate the slogan
c. Y​our target market likes the animated penguin
d. y​oung adults see the ad on a bus and call to ask questions
e. t​he media through which potential customers view the ads

Answers

Answer:

Option D

Explanation:

Feedback is the information about reactions to a product, a person's performance of a task, etc. which is used as a basis for improvement.

When the company ran a campaign of marketing credit cards the young adults saw the ad and called to ask questions therefore the campaign was successful.  Option D matches perfectly in this scenario.  

"A customer sells short 100 shares of ABC stock at $50 per share. The stock falls to $40, at which point the customer writes 1 ABC Sept 40 Put at $4. The stock falls to $30 and the put is exercised. The customer's cost basis upon exercise of the put is:"

Answers

Answer:

$36

Explanation:

First, you sold the stock short at $50, and then sold a put option and received $4 per stock. Since the strike price of the put option is $40, the basis of the stock will be $40 - $4 = $36. You had to purchase the stocks to cover your short sale, so your gain = $50 (proceeds from short sale) - $36 (net basis) = $14 per stock

Steven and Sally have income from all sources (taxable and nontaxable) totaling $140,286. Their taxable income is $114,966. Their tax liability is $20,219. Their average tax rate rounded to the nearest whole number is

Answers

Answer:

Their average tax rate is approximately 18%

Explanation:

The tax rate is the percentage of taxable income a person or corporation is required to pay as tax

The average tax rate is the ratio of the amount paid as tax to the amount of taxable income expressed as a percentage

The given parameters are;

The total income of Steven and Sally = $140,286

The taxable income of Steven and Sally = $114,966

The tax liability of Steven and Sally = $20,219

Therefore;

Their average tax rate = (Their tax liability)/(Their taxable income)×100

Which gives;

Their average tax rate = ($20,219)/($114,966) ×100 ≈ 17.6%

Their average tax rate ≈ 18% to the nearest whole number.

What type of targeting strategy works with uniform products for which the firm can develop a single marketing mix that satisfies the needs of all customers?

Answers

Answer:

an undifferentiated targeting strategy.

Explanation:

An undifferentiated targeting strategy is a type of targeting strategy that works with uniform products for which the firm can develop a single marketing mix that satisfies the needs of all customers.

Hence, it typically occurs when a service provider, marketer, or salesperson ignores a segment of a market and focuses his or her marketing strategy on as many people as possible in a target market.

This simply means that, an undifferentiated targeting strategy ignores a segment of a market while focusing only on the entire target market. It is employed for a single marketing mix and as such, it is used for products such as bread, soft drinks, milk, gas etc.

An activity base ______. is part of the organization where major operations are planned and carried out is sometimes called a cost driver measures whatever causes costs to vary is a measure of whatever causes fixed costs to occur

Answers

Answer:

measures whatever causes costs to vary

is sometimes called a cost driver

Explanation:

Activity base is an action that is measured in activity based costing method. It is used to share overhead cost.

For example if cost of maintenance of machines is to be allocated to produced goods, machine hours is a good basis that is measured to achieve this.

In a more complex scenario several activity bases can be used to allocate cost.

So activity base measures whatever causes cost to vary and is also a cost driver

Firms allocate large budgets to ____, in an effort to achieve the newest or most innovative product, as well as______, or fundamentally ____:

Answers

Answer:

Firms allocate large budgets to their research and development center, in an effort to achieve the newest or most innovative product, as well as reduce their cost, or fundamentally change customer's experience in using their new products

Explanation:

This could be seen in most big pharmaceutical companies that invest heavily in research and development towards finding the best way to treat some of the existing diseases with new drugs or treatment.

describe the placement of an endorsement.​

Answers

Describe the placement of an endorsement:

The placement of an endorsement is your Signature

Four principal kinds of endorsements:

special, blank, restrictive, and qualified.

An endorsement that clearly indicates the individual to whom the instrument is payable is a special endorsement.

The set of activities that relate to the creation of goods and services through the transformation of inputs to outputs is referred to as A. operations management. B. marketing. C. finance. D. supply chain management.

Answers

Answer: A. Operations management

Explanation:

Operations management are the activities that has to do with the creation of goods and services by transforming them from inputs to outputs.

Marketing are the activities used by a company to promote the sale of a product or service. Finance has to do with management of money and getting of funds.

When implementing change in an organization, there are always culture issues that are faced, such as not accepting change, determine how differently this would be handled thinking about the management versus leadership constructs? When dealing with performing work, how is this implemented differently within the management versus leadership constructs?

Answers

Answer with Explanation:

Requirement 1:

Implementation of changes takes a lot of time in resolving issues that we know will emerge and the issues that we don't even considered. Sometimes the situation gets so much worse that the planned solution puts no value in the implementation of the change. This cause severe damages to the company reputation and also has financial implications. The management must ensure that the planning must be free from mistakes. The cost, quality and time are the three main constraint that the management have to consider in resolving the problems so that the project cost doesn't outnumber the expected benefits.

On the other hand, the project manager have to design the processes that are free from defects and are effective as well. The execution of change implementation must bring the planned benefits for which the change is been implemented. The leadership style must be well enough that doesn't increases the problems. Furthermore the leader must be delegating tasks to every team members with allocation of resources as well. The importance of change must be communicated to each of the employees who will get affected and why it the only choice for us. This attitude will help in execution of the change implementation plan which means that the maximum benefits can be pulled off.

Requirement 2:

The management of the company must have to work hard enough so that the employee doesn't get demotivated due to different factors that have significant impact on its performance of duties. The employees must be well guided about the processes and must be continuously monitored. The management also design reward system that would uplift employee motivation and performance.

The leader has to monitor tasks assigned to employees so that the employee is timely guided and the flow of work remains consistent with the progress of other employees. Furthermore, the performance of the employee is tried to improved by proper training programs, continuous appraisal and appraising better performances.

what is the correct temperature of range of cold ingredients?

Answers

Answer:

40 degrees Fahrenheit and below

Explanation:

Any food remains fresh when it is exposed and kept to a certain degree of temperature. From 41 to 135 degrees range, any food can be maintained fresh and fit for its usage. For cold foods, the temperature ranging below 40 degrees Fahrenheit is said to be appropriate. This temperature helps to restrict and control the growth of microbes that spoil the food.

A director of a health information services department plans to do a research project on motivation that involves rewarding some employees for achieving specified goals. A control group will not be rewarded for achieving the same goals. Which entity will need to approve this study

Answers

Answer:

institutional review board.

Explanation:

This specific research project would need to be approved by the institutional review board. This is an administrative entity that has been established in order to protect the rights and welfare of human research subjects that have been recruited or chosen as participants in a study for the company that they are affiliated with. Which is the case in this scenario, since the health information services department is planning on doing the study on their own employees.

The stocks in Wayne’s investment portfolio lost value in the recession, but he also had CDs and a savings account. The effect of his investment diversification on his finances was to

Answers

Answer:

reduce risk

Explanation:

Since in the question it is mentioned that if the stock is made in Wayne’s investment portfolio that lost the value in the recession period but at the same time he has the CD and the saving account

So this diversification of investment effect is to decreased or reduced the risk. also, the diversification of investment made in different investment schemes is known as the portfolio and the same is to be done by him

Therefore it is a reduce in risk technique

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