Hertz Car Rental has a customer loyalty program called Gold Plus Rewards that rewards members with one point per dollar spent on qualifying rentals. Free weekend rentals can be earned for as few as 500 points. By having a customer loyalty program, Hertz is using __________ marketing.

Answers

Answer 1

Answer:

Relationship

Explanation:

Relationship marketing refers to the marketing in which the company could maintain the loyalty with the customer and predict that the long term relationship could be maintained.

It could be in terms of price, discounts, redeem points, quality, services, after-sales services, etc

Since in the question it is mentioned that the 500 points could be earned so this represents a relationship marketing


Related Questions

Brian's desired audience isn't covered by the segments In-Market audiences offers. What's another suitable option Brian could choose to help him influence potential customer consideration?

Answers

Answer:

Custom Intent audiences

Explanation:

Custom-minded audiences help you define and reach the ideal audience for your business. With a focus on performance advertisers, positive-minded audiences allow you to reach out to people. When they decide to buy beyond pre-defined audience segments.  If you want to create an audience that is not included in the audience segments of our market, positive intent is for you. So Brian can choose a positive-minded audience to impress potential customers, even if they are not within the reach of the audience in the market.

Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

Answers

Answer: In-Market audiences

Explanation:

In-market audiences are internet users who through their browsing history and tendencies have spurred Google to term them as users with high commercial intent.

Because of the analysis done by Google, they know what the users are looking for and so one can target specific ads at them. Steve can therefore use Google Display Ads to target those customers who are looking to buy similar products to his through In-market audiences.

Heather is American and works for a U.S.-based company in Brazil. It appears the company has made a(n) ______ staffing choice.

Answers

Answer:

ethnocentric

Explanation:

A choice of ethnocentric staff can be defined as an approach in which an organization chooses to hire a team of staff of the same nationality as the host company, which guarantees several advantages and also some disadvantages.

A significant advantage is that having employees of the same nationality as the headquarters company, ensures that there is greater cohesion between culture and language, which guarantees an advantage in reducing barriers that may negatively affect the flow of organizational operations.

A consumer's willingness to trade one good for another can be expressed by the consumer's A) marginal rate of substitution. B) indifference curve. C) Both A and B above. D) None of the above

Answers

Answer:

Marginal rate of substitution

Indifference curve

Explanation:

Marginal rate of substitution is the act in which a customer substitutes some quantities of good for another and is still able to derive the same level of satisfaction . The substitution has to be marginal for the derived satisfaction to be maintained.

Indifference curve is a graphical representation of the combination of the quantities of goods that a customer perceives to be of the same value to him.

While the quantity of a good increases , the quantity of the other good decreases .

The two definitions above best describe the situation in the scenario.

When does the elasticity of supply of commodity called equal to unity?

Answers

Answer:

When a percentage change in price leads to the same percentage change in the quantity supplied. This means that supply is unit elastic

Explanation:

Price elasticity of supply measures the responsiveness of quantity supplied to changes in price of the good.

Price elasticity of supply = percentage change in quantity supplied / percentage change in price

Supply is unit elastic if a small change in price has an equal and proportionate effect on quantity supplied.

For example, a 20% increase in price leads to 20% increase in the quantity supplied

Elasticity of supply = 20% / 20% = 1

Efficient processes in manufacturing that resulted in quality products and reduced unit costs was the focus of which era in the evolution of marketing?

Answers

Answer:

Product orientation.

Explanation:

Efficient processes in manufacturing that resulted in quality products and reduced unit costs was the focus of product orientation in the evolution of marketing.

Product orientation refers to a management philosophy or concept which suggests that the quality of the goods produced by a company are much more important than the needs and wants of the potential customers in the target market. This ultimately implies that, the end users or consumers would be more attracted to goods that are of quality standards.

With regard to a prior perfected security interest in goods for which a financing statement has been filed, which parties is most likely to have a superior interest in the same collateral?

Answers

Answer:

A buyer in the ordinary course of business who purchased the goods from a merchant

Explanation:

In finance, perfected security interest is an interest in a property that prevents other party from having claims on it legally.

It should be noted that With regard to a prior perfected security interest in goods for which a financing statement has been filed, the parties is most likely to have a superior interest in the same collateral is buyer in the ordinary course of business who purchased the goods from a merchant.

Many private sector organizations require a formal statement, called a(n) ____, which provides search authorization and furnishes much of the same information usually found in a public sector search warrant.

Answers

Answer: affidavit

Explanation:

An affidavit is a written statement that implies that one is saying nothing but the truth. It is used to price that an issue is true in the court.

Many private sector organizations require a formal statement, called an affidavit which provides search authorization and furnishes much of the same information usually found in a public sector search warrant.

be the same as ordering cost. The production rate would be about double the usage rate. Compared to the EOQ, the economic production quantity would be approximately:

Answers

Find full question attached

Answer:

C. 40% larger

Explanation:

Economic order quantity(EOQ) is used in inventory management to reduce holding costs and ordering costs by sticking to the best order quantity that can achieve this. From the above, Economic order quantity should be able to reach usage rate but the company has switched from buying to producing and since production is twice usage rate, Economic production quantity(EPQ) should be larger than Economic order quantity and about 40% (from the options)

To increase the accumulated depreciation account, you would ______ the account, and to increase depreciation expense, you would _____ the account.

Answers

Answer:

Credit, debit

Explanation:

Which act prohibits an employer from paying an employee of one gender less money than an employee of the opposite gender where the jobs require equal skills, effort, and responsibility and are performed under similar working conditions

Answers

Answer:

Equal pay act

Explanation:

The equal pay act refers to that act in which the men and women are treated equally and therefore they give equal pay for doing the work. Also, in the united states, it prohibits gender-based discrimination.

Therefore in the given case since the requirement of the job is equivalent to the skills, effort, duties, responsibilities and contains the similar working conditions but it would prohibited the case of not following the equal pay due to the difference in gender

so this is a case fo equal pay act

On its December 31, 2020, balance sheet, Trafton Company reported its investment in equity securities, which had cost $600,000, at fair value of $560,000. At December 31, 2021, the fair value of the securities was $585,000. What should Trafton report on its 2021 income statement as a result of the increase in fair value of the investments in 2021?

Answers

Answer:

Unrealized gain of $25,000

Explanation:

Calculation for what Trafton will report on its 2021 income statement

Since we were told that the company had fair value of the amount of $560,000 At the end of the year in which we were still told that the fair value of the securities was the amount of $585,000 which means that Trafton will report an UNREALIZED GAIN of the amount of $25, on its 2021 income statement calculated as:

Using this formula

Income statement = 31 December Fair value of securities - Fair value investment in equity securities

Let plug in the formula

Income statement =$585,000 - $560,000

Income statement= $25,000 Unrealized gain

Therefore Trafton will report Unrealized gain of the amount of $25,000 on its 2021 income statement

When senior managers at Gap, Inc. decided to become the number one service-quality clothing company in the world, they were engaging in the management function of _____.

Answers

Answer:

Planning

Explanation:

Planning is crucial aspect of management, it can be explained as the process carried out by an organization to make rooms for their activities in the future for the success of the organization, it helps the organization to know the goals and how to achieve this goals. It should be noted that Planning could be strategic or operational in nature

Therefore, from the question, the statement can be written as " when senior managers at Gap, Inc. decided to become the number one service-quality clothing company in the world, they were engaging in the management function of planning"

If you knew nothing about your data except that it is a scale variable, which measure of central tendency would be the "safest bet"?

Answers

Answer:

Median

Explanation:

The scale variable refers to a variable in which it could be measured and contains a numerical value

In case when you dont know about the data except for scale variable so the safest bet for measuring the central tendancy should be median as it derives the mid-value of the given set of numbers

So here the median should be considered

Which of the following is not true of a corporation? a. It may buy, own, and sell property. b. It may sue and be sued. c. The acts of its owners bind the corporation. d. It may enter into binding legal contracts in its own name.

Answers

Answer:

C. The acts of its owners bind the corporation.

Explanation:

Corporation in management can described as a group of an organization, this could be a company that carry out some specific role and are legally formed. Corporation may be formed because they want to be making gains or otherwise however, they posses their shareholders. It should be noted that a corporation may buy, own, and sell property, It may sue and be sued.

Therefore, from the question all the given options are true about corporation expect ""The acts of its owners bind the corporation. d. It may enter into binding legal contracts in its own name"".

A form of business organization in which two or more individuals come together for a business purpose and share in the profits or losses of the venture is called

Answers

Answer:

Joint venture

Explanation:

A joint venture is a form of business entity that involves two or more people coming together to create the entity for the purpose of business. In a joint venture, the parties share ownership of the business, they also share the profits (returns) and losses of the venture. In addition, the parties share the leadership and governing of the venture. Most joint ventures are established for the purpose of accessing emerging markets, by combining resources and assets to achieve this.

Firms pursuing a __________ strategy strive to be the lowest cost producer in an industry for a particular level of product quality.

Answers

Answer: B)cost leadership

Explanation:

Firms that pursue a Cost Leadership strategy aim to employ practices and standards that will enable them to produce so efficiently that they have the lowest cost in the industry for a particular level of product quality.

This will translate to them being able to offer their goods at a lower price than the competition thereby increasing their profitability and enabling them capture market share.

The accounts receivable turnover ratio for a merchandiser is 9.9 times. Calculate the​ days' sales in receivables for the merchandiser.​ (Round your answer to the nearest​ day.)

Answers

Answer:

36.86 days

Explanation:

As we know that

Accounts Receivable Days = 365 / Accounts receivable Turnover ratio

Here

Accounts receivable Turnover ratio is 9.9

By putting values, we have:

Accounts Receivable Day = 365 / 9.9 = 36.86 days

On September 1, 20X1, Four Brothers Company pays $48,000 cash for six months of rent in advance. The balance of the prepaid rent account on December 31, after all adjusting entries, is:

Answers

Answer:

$12,000

Explanation:

the journal entry to record the payment of prepaid rent is:

September 1, 20x1, prepaid rent

Dr Prepaid rent 48,000

    Cr Cash 48,000

The adjusting entry to record rent expense on December 31, 20x1 should be:

December 31, 20x1, rent expense

Dr Rent expense 32,000

    Cr Prepaid rent 32,000

Rent expense = ($48,000 / 6) x 4 months = $32,000

the ending balance of the prepaid rent account is $12,000

Sending special offers to customers who have opted in to receive discounts via SMS text message or advertising a brand on a popular mobile game app like Angry Birds is an example of mobile __________.

Answers

Answer: Marketing

Explanation:

Mobile Marketing is probably the fastest growing method of marketing in the world today as the world sees more people using smartphones every year than the year before.

Mobile Marketing involves methods that target the mobile phone of a user so that they may have extended exposure to the advert. They can include sending special offers to customers who have opted in to receive discounts via SMS text message.

They can also involve advertising on apps like Angry Birds and media apps. This is why some apps are free because the developers earn revenue from mobile advertising.

The ______________________________ is an award competition for students attending Nuts and Bolts member schools that recognizes outstanding business skills and academic excellence.

Answers

Answer:

Nuts and Bolts International Business Student of the Year Competition (IBSY)

Explanation:

This competition seeks to award students attending Nuts and Bolts member schools for their outstanding business skills and academic excellence. Interestingly, this award has been in existence for 15 years now.

Which statement is correct regarding the percentage of qualified medical and dental expenses taxpayers will be allowed to deduct on their 2019 tax return?

Answers

Answer:

7.5%

Explanation:

In 2019, the Internal Revenue Service(IRS) United States allows taxpayers deduct qualified medical and dental expenses that exceed 7.5% of adjusted gross income(AGI). Example if your adjusted income for relevant year is $60000 and your medical expenses amount to $6000, your deductions will amount to $60000*0.075= $4500=$6000-$4500=$1500. Therefore you are eligible to deduct $1500 from AGI

If the world's population increased exponentially from 5.937 billion in 1998 to 6.771 billion in 2008 and continued to increase at the same percentage rate between 2008 and 2012, calculate what the world's population would have been in 2012. how does this compare to the population reference bureau estimate of 7.07 billion in july 2012?

Answers

Answer:

The world's population would have been 7.1137 billion in 2012, and this is 0.0437 billion (i.e. 7.1137 - 7.07 = 0.0437) higher compared to the population reference bureau estimate of 7.07 billion in July 2012.

Explanation:

This can be computed using the following exponential formula:

P(t) = P(0)a^t ............................ (1)

Where;

P(t) = World population in year t.

P(0) = World population in year 0 which is 1998 = 5.937 billion

a = base = ?

t = number of years

Substituting the value into equation (1), we have:

P(t) = 5.937 * a^t .......................................... (2)

Since we have 10 years from 1998 to 2008 (i.e. 2008 - 1998 = 10), we have:

P(t) = P(10) = World population in 2008 = 6.771 billion

t = 10

Substituting the value into equation (2) and solve for a, we have:

6.771 = 5.937 * a^10

a^10 = 6.771 / 5.937

a^10 = 1.1405

a = [tex]\sqrt[10]{1.405}[/tex]

a = 1.013

Since we have 14 years from 1998 to 2012 (i.e. 2012 - 1998 = 14), we now have:

P(t) = P(14) = World population in 2012 = ?

P(0) = World population in year 0 which is 1998 = 5.937 billion

a = 1.013 as already calculated above

t = 14

Substituting the value into equation (1), we have:

P(14) = 5.937 * 1.013^14

P(14) = 5.937 * 1.192

P(14) = 7.1137 billion

Therefore, the world's population would have been 7.1137 billion in 2012, and this is 0.0437 billion (i.e. 7.1137 - 7.07 = 0.0437) higher compared to the population reference bureau estimate of 7.07 billion in july 2012.

Devin is a landscaper who needs to prepare different types of grass seed for his customers' yards. Bluegrass seed costs \$2.00$2.00dollar sign, 2, point, 00 per pound while drought-resistant seed costs \$3.00$3.00dollar sign, 3, point, 00 per pound. If for a particular day the two types of grass seed totaled \$68.00$68.00dollar sign, 68, point, 00 and together weighed 252525 pounds, how many pounds of bluegrass seed did Devin prepare

Answers

Answer:

7 pounds

Explanation:

Let us assume the x for the 1 pound of bluegrass seed  and y for the pound of drought resistant seed

Now the first equation would be

x + y = 25    ............................ (i)

we can write

y = 25 - x

Now the second equation would be

2x + 3y = 68  .............................. (ii)

Now put  y value in the equation 2

So

2x + 3(25 - x) = 68

2x + 75 - 3x = 68

x= 7

Therefore the bluegrass seed is 7

Now for drought-resistant it would be

7 + y = 25

y = 18

In the _________ phase of BPI, the BPI team identifies relevant process metrics and collects data to understand how the metrics evolve over time.

Answers

Answer:

Measure.

Explanation:

In the measure phase of Business Process Improvement (BPI), the Business Process Improvement (BPI) team identifies relevant process metrics and collects data to understand how the metrics evolve over time.

Business Process Improvement (BPI) can be defined as an incremental approach, in which an organization focuses on limiting variation in the process outputs by searching for the main causes of the variation among process inputs or in the process itself.

The main steps of the Business Process Improvement (BPI) includes; mapping, analysis, redesign, implementation, reflection and benchmarking.

Additionally, some of the methodologies used for the Business Process Improvement (BPI) are Six Sigma, Total Quality Management (TQM), Lean etc.

Answer:

Explanation:

In the measure phase of Business Process Improvement (BPI), the Business Process Improvement (BPI) team identifies relevant process metrics and collects data to understand how the metrics evolve over time.

Using the equation of exchange, if the Federal Reserve Bank expands the money supply and but there is no real growth in the economy and the general price level does not rise, what conclusion must we draw

Answers

Answer:

The conclusion we can draw is that businesses invest heavily on capital expenditures for future growth.

Explanation:

The equation of exchange is:  M × V = P × Q, where:

M: the money supply

V: the velocity of money

P: the general price level

Q: the expenditures

Because V increase while P (no real growth in the economy mean the velocity of money is stable) and P are unchanged, Q must increase too. The increase is usually on capital expenditures.

Complaints of fair housing discrimination must be filed with the Human Rights Commission within 180 days of the alleged discriminatory act. Complaints must be filed with HUD within:_______

Answers

Answer:

one year

Explanation:

In such a scenario you must file any discriminatory complaint within one year of the last date of the alleged discrimination under the Fair Housing Act. Most civil rights authorities have been known to allow complaints to be filed after one year for good cause, but for the Fair Housing Act complaints, the Office of Fair Housing and Equal Opportunity recommend filling as soon as possible in order for certain action to be able to take place.

Under GASB standards, financial information useful for assessing operational accountability is primarily reported in which financial statements? Government-wide Financial Statements Fund Financial Statements a. No Yes b. Yes No c. Yes Yes d. No No

Answers

Answer: b. Yes; No

Explanation:

The Government Accounting Standards Board (GASB) is simply a non-governmental organization which is private that helps in the creation of accounting reporting standards, for both states in the United States and the local governments.

Under GASB standards, financial information useful for assessing operational accountability is primarily reported in the Government wide financial statements and not the Fund Financial statements.

On January 1, 2019, Billips Corporation purchased equipment having a fair value of $72,054.94 by issuing a $90,000 note, payable in three $30,000 annual installments beginning December 31, 2019.

Required:

Prepare:
a. the journal entry to record the purchase of the equipment.
b. a schedule to compute the annual interest expense.
c. the journal entries to record yearly interest expense and note repayments over the life of the note.

Answers

Answer:

a. the journal entry to record the purchase of the equipment.

January 1, 2019, equipment is purchased

Dr Equipment 72,054.94

Dr Discount on notes payable 17,945.06

    Cr Notes payable 90,000

b. a schedule to compute the annual interest expense.

Since we are not given any type of interest rate to compute the amortization of the discount of notes payable using the effective interest method, I will use straight line amortization. Amortization of interest expense per year = $17,945.06 / 3 = $5,981.68

interest expense for year 1 = $5,981.68, carrying value of discount on notes payable = $11,963.38interest expense for year 2 = $5,981.68, carrying value of discount on notes payable = $5,981.70interest expense for year 3 = $5,981.70.

c. the journal entries to record yearly interest expense and note repayments over the life of the note.

December 31, 2019, accrued interest expense

Dr Interest expense 5,981.68

    Cr Discount on notes payable 5,981.68

December 31, 2020, accrued interest expense

Dr Interest expense 5,981.68

    Cr Discount on notes payable 5,981.68

December 31, 2021, notes payable is paid off

Dr Notes payable 90,000

Dr Interest expense 5,981.70

    Cr Cash 90,000

    Cr Discount on notes payable 5,981.68

A person has fee simple ownership of a unit in a multi-story building. She is also required to pay property taxes on that unit. Which type of common interest ownership could the owner have?

Answers

Answer: 3. condo ownership

Explanation:

A condominium is similar to an apartment/ flat meaning that it is an individual unit in a multi-story building that has other apartments in it as well. A condo unlike an apartment however, can be sold to individual owners.

The buyers of these condos will have a fee simple ownership interest in the condo meaning that they have full ownership and so will pay taxes on it.

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