independently owned firms that take title to the merchandise they handle, are classified as either full-service or limited-service, and go by names like industrial distributor are known as .

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Answer 1

Independently owned firms that take title to the merchandise they handle, are classified as either full-service or limited-service, and go by names like industrial distributors are known as merchant wholesalers.

What are merchant wholesalers?

Merchant wholesalers are described as independent businesses that sell goods after purchasing them from the manufacturers. It is important to mention that the merchant wholesalers are the one that purchases goods and sells them to other third parties. Merchant wholesalers form an important part of indirect sales.

The merchant wholesalers are the ones that purchase the goods, store them, and handle them physically in bulk quantities. The merchant wholesalers sell the goods to the other retailers, but only in small quantities.

It can be concluded that independently owned firms that take title to the merchandise they handle, are classified as either full-service or limited-service, and go by names like industrial distributors are known as merchant wholesalers.

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the tracking signal for the forecast in the following table is: month forecast demand actual demand april 200 190 may 185 210 june 180 190 july 230 210 august 215 185 a. more than -4 but less than or equal to -2. b. more than -2 but less than or equal to 0. c. more than 0 but less than or equal to 2. d. more than 2 but less than or equal to 4.

Answers

The tracking signal for the forecast in the following table is More than -2 but less than or equal to 0.

TS (Tracking Signal) is provided by:

RSFE = MAD / RSFE

Here,

Running Sum of Forecast Error (RSFE) = ∑(Actual - Forecast)

Mean Absolute Deviation (MAD) = ∑|Actual - Forecast| / n

Therefore,

RSFE = (190 - 200) + (210 - 185) + (190 - 180) + (210 - 230) + (185 - 215)

         = -25

MAD = (|190 - 200| + |210 - 185| + |190 - 180| + |210 - 230| + |185 - 215|) / 5

        = 19

Hence:

Tracking Signal = -25 / 19

Tracking Signal = -1.316

More than -2 but less than or equal to 0

The difference between the actual and the forecasted values for sales, inventory, or any other aspect of future demand for an organization is automatically signaled by a tracking signal. When unexpected deviations from the forecasts in the results occur, it monitors and alerts.The ratio of the mean absolute deviation to the total sum of the deviations between the estimated forecasts and the actual values is known as a tracking signal. The tracking signal ratio mentioned above is used as the smoothing parameter in simple exponential smoothing in Trigg and Leach's 1967 adaptive method of forecasting.

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the participation of women in the u.s. labor force has risen dramatically since 1970. this rise likely gdp in the united states. now imagine a measure of well-being that includes time spent working in the home and taking leisure. true or false: the change in this measure of well-being would be greater than the change in gdp.

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The given statement is true about the change in this measure of well-being would be greater than the change in gdp.

Because more people will need money to conduct the transactions required to acquire the new GDP, a growth in GDP will boost demand for money. In other words, the influence of transaction demand causes an increase in real money demand. GDP measures the entire monetary value, often known as the market value, of all the finished goods and services produced within a nation's borders over a given time frame.

Consider a well-being index that takes both leisure time and time spent working from home into consideration. The change in this indicator of happiness would be greater than the change in GDP.

In other words, as more women entered the workforce, their well-being would drop, which would be accomplished by a loss in their free time.

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if fixed costs are $432,600 and the unit contribution margin is $21, how many units must be sold in order to realize an income from operations of $268,800? a.49,200 b.46,200 c.7,800 d.33,400

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Option d. 33,400 is the correct answer. The number of units that must be sold in order to realize an income from operations is 33,400 units

The incremental profit made for each unit sold is calculated by subtracting the product's price from any related variable costs. The total income that can be used to cover fixed costs and turn a profit is represented by an entity's total contribution margin.

Fixed costs = $432,600

Required income from operations = $268,800

Total money required to be recovered = $432600 + $268800 = $7,01,400

Contribution margin = $21

Number of units that must be sold = Total money required to be recovered/Contribution margin

= 701400/21 = 33,400

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true or false: fiscal policy is probably the most direct way either to stimulate or to slow the economy.

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It is true to say this. Fiscal policy can end the business cycle; monetary policy cannot. A crucial instrument at the government's disposal to affect a country's economic growth is fiscal policy. The monetary policy is used in conjunction with the fiscal policy to regulate a nation's money supply.

If inflation becomes uncontrollably high, the economy may require a slowdown. A government can employ fiscal policy in this case to raise taxes and drain money from the economy. Government spending may need to be cut as a result of fiscal policy, which would reduce the amount of money in circulation.

The use of government spending and tax policies to affect macroeconomic variables, such as total demand, employment, inflation, and economic growth is known as fiscal policy.

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the forecasting method that pools the opinions of high-level executives, often in a round-table group discussion, is called

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The forecasting method that pools the opinions of high-level executives (such as experts or managers), often in a round-table group discussion, is called the jury of executive opinion.

The jury of executive opinion is a method of forecasting using a composite forecast made by a group of individual experts. The experts form their own opinions and view initially from the data given and revise their opinions and view according to the opinions of others. Finally, the final opinions of individuals are combined. The jury of executive opinion is one of the frequently used and the most familiar of all forecasting techniques which is based on qualitative sales forecasting.

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When a market is monopolistically competitive, the typical firm in the market is likely to experience a.

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When a market is monopolistically competitive, the typical firm in the market is likely to experience a 'negative or positive profit in the short run and zero profit in the long run'.

A market is termed as momonopolistically competitive when there are many industries producing the same type of products. These products are similar but not perfect substitutes. When a company enters into a monopolistic market, usually it faces very low barriers it is because the decisions of any company do not directly impact its competitors.

In a monopolistic competitive market companies differentiate their products based on their pricing and marketing strategies. In the monoplotically competitive market, it is more likely that firms may experience negative or positive profit in the short run whereas zero profit in the long run.

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demand for cigarettes tends to be price inelastic. if the government increased the cigarette tax, what would likely happen?

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Demand for cigarettes tends to be price inelastic. if the government increased the cigarette tax, Demand would be slightly lower but tax income would rise.

Cigarette use would decline as a result of an additional tax being added to the price, and tax receipts would rise. Additionally, smoking-related ailments would be less common as a result.

The additional tax money from the tax hike might be utilised to improve public services and make up for the existing financial shortfall of Taiwan's National Health Insurance programme. Taxes may be more onerous for consumers or producers, depending on the situation.

Because they are an addictive substance, cigarettes, for instance, have an inelastic demand, and taxes are primarily passed on to consumers as higher prices.

Tax incidence refers to the examination or manner of how the cost of a tax is distributed between consumers and producers.

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the practice of charging each and every consumer the price she is willing and able to pay for a good or service describes:

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The practice of charging each and every consumer the price she is willing and able to pay for a good or service describes price discrimination.

Price discrimination is a sales approach in which the seller charges varying prices for the same product or service based on what the vendor believes the consumer will agree to. In pure price discrimination, the supplier charging each consumer the highest possible price. Price discrimination is used by businesses to enhance profits. Price discrimination allows enterprises to give a high price to well-off consumers and a low price to the most price-sensitive consumers in a broad market because a large market often comprises many different sorts of consumers.

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your balance from the previous month is $850. on the 5th day of the billing cycle, you charged $280. on the 7th day of the billing cycle, you charged $125. on the 10th day of the billing cycle, your account was credited with a payment of $350. on the 20th day of the billing cycle, you charged $500. on the 25th day of the billing cycle, another payment was credited to your account for $500. your billing cycle is 28 days in length and you pay 18.99% apr. find the finance charges for this scenario.

Answers

Any fee related to borrowing credit is considered a finance charge. Finance charges are a tool credit card companies employ to offset the risk of non-payment.

What are some instances of finance charges?

These financing costs include items like credit card annual fees, account maintenance fees, penalties for paying loans or credit cards after the due date, and transaction fees for accounts. By paying off the entire balance on your credit card each month, you can reduce finance charges.

Day  Opening Balance  Purchase/charge    Payment     Closing Balance

1            850                              0                        0                      850

2           850                              0                        0                      850

3           850                              0                        0                      850

4           850                              0                        0                      850

5           850                              280                   0                      1130

6           1130                              0                        0                     1130

7           1130                              125                     0                     1255

8          1255                              0                         0                     1255

9          1255                              0                         0                     1255

10         1255                              0                       350                  905

11          905                               0                           0                   905

12         905                               0                           0                   905

13         905                                0                           0                  905

14         905                                0                           0                  905

15         905                                0                           0                  905

16         905                                0                           0                  905

17         905                                0                           0                  905

18         905                                0                           0                  905

19         905                                0                           0                  905

20        905                              500                         0                 1405

21         1405                               0                            0                 1405

22        1405                               0                            0                 1405

23        1405                                0                           0                 1405

24        1405                                0                           0                 1405

25        1405                                0                       500                 905

26         905                                0                          0                   905

27         905                                0                          0                   905

28         905                                0                          0                   905

                                                                           Total             29,120.00

                                                                          No.of days      28:00

                                                                  Avg. Daily balance  1,040.00

Now interest amount/finance charges = average daily balance × APR/365 × no. of days

= 1040 × 18.99%/ 365× 28

= 0.5410849 × 28

= 15.15

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time management experts often recommend that you write goals for your education or career and leave other areas of life unplanned.

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Time management specialists frequently advise writing down objectives like your education or profession while leaving other elements of your life unscheduled, however this advice is untrue.

What is your definition of management?

In order to achieve desired goals and objectives, the person or group of people should be challenged and managed, according to the concept of management. Furthermore, the ability to organize, monitor, and help guide is a part of management.

Why is the management important?

A manager's job is to give all attempts to achieving organizational objectives general direction and leadership. Increasing effectiveness: Through effective planning, organizing, managing, and directing, management increases productivity, which in turn helps the business become more efficient.

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if the present value of $480 to be paid at the end of one year is $400, what is the one-year discount factor?

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The one-year discount factor is 0.8333.

What is a “Discount Factor”?

In financial modeling, the phrase "discount factor" is most frequently used to calculate the present value of future cash flow values. The future cash flow is multiplied by this weighting factor in order to discount it to the present value. The rate of return that a capital expenditure project must reach in order to be accepted is known as a company's discount factor.

Discount factor is used to determine the net present value of projected future cash flows and to assess how much the investment was worth. The net future value of an investment is calculated using the discount factor, which is also used to calculate the expected profits and losses based on future payments.

Given:

Present value = $480

To be paid at the end of one year = $400

So the discount factor = 400/480

= 0.8333

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g what is the optimum cost-time... the direct and indirect costs for each duration (days) for a project are as shown in the tables below. compute the direct, indirect, and total costs for crashing one day at a time from this project. what is the optimum cost-time schedule? the customer offers you $10 for every day you shorten the project from your original network. would you take it? if so for how many days? include the incentive amount in your total cost calculations. activity crash cost maximum id (slope) crash time normal time normal cost a 80 2 10 40 b 30 3 8 10 c 40 1 5 80 d 50 2 11 50 e 100 4 15 100 f 30 1 6 20 total direct normal costs $300 time units indirect costs 27 $300 26 240 25 180 24 120 23 60 22 50 prevquestion 5 of 5 total5 of 5visit question mapscore answer mcgraw hill

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The maximum amount of time before a project costs more is 25 days. The project's ideal cost-time schedule is 25 days at a cost of $540.

Total direct cost 330+50= 380

Total indirect cost 180

Total incentives 2x10 = $ 20

Total cost 380+180-20=$540

In project management, all implicit expenses associated with a project are referred to as indirect costs. Another name for indirect costs is burden costs or overhead costs. Other names for indirect costs, sometimes known as burden costs, are factory overhead, manufacturing burden, indirect production expenses, and labour burden. Support expenditures that are not directly connected to a project's activities are known as indirect costs.

Costs that cannot be immediately linked to a cost object are known as indirect costs (such as a particular project, facility, function or product). You can have fixed or variable indirect charges. Expenses for administration, personnel, and security are examples of indirect costs. These are expenses that have nothing to do with manufacturing. Overhead may be a part of some indirect costs. Some overhead expenses, however, are direct costs that can be clearly linked to a project.

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over a 20-year period an investment of $1,000 in common stocks returned an average of 11% in nominal terms and 4% in real terms. at the end of the 20 years, the portfolio value was:

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The estimated value of all cash flows at a specific date in the future is what is known as an investment's future value (FV).

As part of a retirement and financial planning strategy, investors would be able to recognize their potential wealth thanks to the estimate of FV.

How do I find the value in the future?

Using this formula, you can use compound interest to determine the value of the future: The present value times the interest rate times n is the future value. Utilize this formula to determine the value of the future using simple interest: Future value is equal to the present value multiplied by [1] plus the interest rate multiplied by the time.

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when fletcher returned a shirt they had purchased at dillard's for a refund, they essentially reversed the effect of which type of utility?

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When Fletcher returned a shirt they had purchased at dillard's for a refund, they essentially reversed the effect of possession utility.

What is a possession utility?

Possession utility refers to the premium value given to a product by virtue of the fact that the purchaser has the established legal right to own and use it freely. Possession utility appeals to the actual act of product possession for example, consumers driving a new car off the lot or having furniture delivered to their home.

Therefore, the correct answer is as given above.

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zinc, inc. allows its customers a 2% discount if they pay cash and otherwise allows 30 days credit. 15% of their customers take the discount and pay in the month of purchase. the remainder pay in the month following purchase. sales in october are $25,000 and sales for november are projected to be $30,000. calculate cash inflows for november:

Answers

Zinc, inc. allows its customers a 2% discount if they pay cash and otherwise allows 30 days credit. Cash Inflows for November = $25,660.

Cash Inflows for November = Cash Sales less discounts from November Sales + Credit Sales from October Sales

November's cash inflows are calculated as follows: 15% * $30,000 * (1 - 0.02) + 85% * $25,000.

November's inflows of money equal $4,410 plus $21,250.

Inflows of cash for November equal $25,660

Chemically speaking, zinc is an element with the symbol Zn and atomic number 30. At room temperature, zinc is a slightly brittle metal that, when the oxidation is removed, appears shiny-grey. The body only requires trace amounts of zinc, but despite this, nearly 100 enzymes rely on it to carry out essential chemical reactions. It plays a significant role in the production of DNA, cell growth, protein synthesis, tissue repair, and maintenance of a strong immune system.

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marketers who want to evaluate whether or not a specific marketing initiative was successful would do so by using business metrics to measure performance. this marketing strategy is referred to as

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Marketers who want to evaluate whether or not a specific marketing initiative was successful would do so by using business metrics to measure performance. This marketing strategy is referred to as marketing analytics.

Marketing analytics involves utilizing data to assess the success and efficacy of marketing initiatives. You may improve your marketing goals, gain deeper customer insights and maximize your return on investment by using marketing analytics.

Both marketers and consumers profit from marketing analytics. By determining what is effective in promoting conversions and brand awareness, this analysis enables marketers to increase the return on marketing investments. Analytics also makes sure that consumers see more relevant, individualized adverts that appeal to their unique needs and interests rather than annoying mass communications.

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thomas martin receives an hourly wage rate of $15, with time and a half for all hours worked in excess of 40 hours during a week. payroll data for the current week are as follows: hours worked, 48; federal income tax withheld, $339; social security tax rate, 6.0%; and medicare tax rate, 1.5%. what is the gross pay for martin? a.$720 b.$1,080 c.$1,440 d.$780

Answers

The Gross Pay for martin is $780.

Given in the question,

An hourly wage rate =$15

Hours of work in a week = 40

Hours of overtime work in a week = 48 - 40 = 8

Federal income tax = $339.

Social security tax rate = 6.0%

Medicare tax = 1.5%

Now, firstly we will calculate the regular earnings.

The formula for the regular earnings is:

Earnings at regular rate= Wage rate per hour x hours of work

= (15 x 40)

=$600

Then, we will calculate the additional hours of work:

Earnings at overtime rate=( 8(15 x 1.5))

=$180

Total gross pay = 600+180

=$780.

Martin makes $780 a month in gross pay. Net pay is calculated by deducting other deductions from gross pay. Gross pay is reduced by deductions such as federal income tax, social security tax, and Medicare tax rate.

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in a partially amortized loan with a balloon payment; when the balloon becomes due: what is the usual course of action?

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Extend the loan for another period (roll-over) is the usual course of action.

A loan is when money is given to some other birthday celebration in exchange for repayment of the loan essential amount plus interest. creditors will remember a prospective borrower's income, credit score, and debt ranges before figuring out to offer them a mortgage.

A mortgage is money borrowed from a bank or monetary group. The borrower concurs to pay lower back the foremost quantity of the loan plus hobby. There are numerous sorts of loans, such as vehicle loans, student loans, and home mortgages.

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a nurse manager plans the fiscal budget to include salaries for two rns for two 12-hour shifts with a patient census of 6 in the short-stay observation room. the nurse manager reviews the budget report 3 months later and notes that the salary expenses are higher than was budgeted because of higher-than-planned rn staff salaries. this additional rn staff is necessary to meet patient care needs because the census has remained constant at 10 patients rather than the 6 projected when the budget was developed. the difference between the planned budget and the actual cost is known as:

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As reflected in the unit's budget, nurse managers are frequently evaluated based on how well they manage nursing overtime costs and supply usage.

What are the four primary approaches to budgeting?

Companies typically use one of four types of budgets:1) incremental, 2) based on activities, 3) based on a value proposition, and 4) based on zero. Each of these four approaches to budgeting has its own set of benefits and drawbacks, which this guide will go over in greater depth.

The national government's budgeting process consists of four distinct phases: preparation, authorization, implementation, and accountability of the budget Even though they are distinct processes, their implementation during a budget year overlaps.

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a multinational organization is extremely confident about its latest product and releases a single version of the product across the world. the organization is adopting a(n) strategy with its new product.

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The organization is adopting a global strategy with its new product.

A company that has a global strategy is one that is eager to compete and grow in the international market. The global strategy consists of the plans and strategies it employs to grow in other nations so that it can increase the revenue from the goods and services it provides there. Managers adopt a global strategy when they decide that businesses should utilise the same fundamental marketing strategy and offer the same standardised product in every national market where it competes.

It offers more chances for ideas created locally or in one country to be used in other markets. This is done in order to advertise or market its goods and services internationally. This approach is taken in response to the various characteristics of international commerce and the state of the global markets.

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a home mortgage extends for 20 years at 8 percent interest compounded monthly. the payments are also made monthly. after how many months will half of the principal be paid off?

Answers

After 164 months, half of principal will be paid off on a home mortgage that extends for 20 years at 8 percent interest compounded monthly.

What is mortgage?

A mortgage is a loan given by a bank or another financial organization to assist a borrower in buying a home. The actual house is used as security for the mortgage. In other words, if the borrower stops making regular loan payments and fails, the lender may sell the house to recuperate its losses.

A 30-, 20-, or 15-year mortgage loan is a common example of a long-term debt. You'll pay back both the amount you borrowed and the interest incurred on the loan within this time period (known as the loan's "term"). People borrow money to buy homes using mortgages as collateral. A bank or other lender will be your partner in obtaining a mortgage.

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karen has formulated a line of green cleaning products, which she has tested with local commercial entities with great results. she is now ready to seek money to place the product in stores. what stage of financing is karen interested in?question

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Karen has created a range of green cleaning products that she has successfully tested with local businesses. She is now ready to seek to place product in stores. Karen is interested in early-stage funding.

A product is any thing or service that you sell to meet a customer's need or desire. They can be physical or virtual. Durable commodities (such as vehicles, furniture, and computers) and nondurable items are examples of physical things (like food and beverages). Services or experiences are offered as virtual products (such as education, software, and streaming services). A hybrid product has both physical and virtual features. Hybrid products are becoming more popular as traditionally analog items use digital technology to better reach and service customers.

These categories can help us understand various types of items. However, these are not hard and fast rules. Software, for example, can be both a product and a service.

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under purchasing power parity, the future spot exchange rate is a function of the initial spot rate in equilibrium and: a. the income differential. b. the forward discount or premium. c. the inflation differential.

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Under purchasing power parity, the future spot exchange rate is a function of the initial spot rate in equilibrium and the inflation differential.

The "composition effect," or differences in the shares of the various goods and services in national consumptions, may contribute to inflation differentials observed within a currency area. These differentials result from differences in the weights of the various sub-indices in national consumer price indices. Two nations with the same sector-based inflation rates may show differing aggregate inflation rates if there are variations in household preferences between the two nations.

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a financial statement audit is designed to group of answer choices provide assurance on internal control and to identify significant deficiencies and material weaknesses. detect error or fraud in the financial statements, regardless of whether or not the error or fraud is material. obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to fraud or error. obtain absolute assurance on the financial statements and express an opinion on the financial statements.

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A financial statement audit is designed to provide assurance of internal control and to identify significant deficiencies and material weaknesses.

A financial statement audit is an independent auditor's review of the financial statements and related disclosures of an entity.

As a result of this investigation, the auditor has produced a report attesting to the fairness of the presentation of the financial statements and any pertinent disclosures. When issued to the intended recipients, the financial statements must be accompanied by the auditor's report.

A financial statement audit's goal is to give a business's reported financial situation and performance more validity. All publicly traded companies are required to submit annual reports that have been audited to the Securities and Exchange Commission.

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what is one of the primary differences between a coverdell education savings account and 529 savings plan? g

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When used for elementary and secondary schools, the main distinction between a 529 and a Coverdell is that a 529 can only be used for tuition, whereas a Coverdell can be used to pay for tuition as well as other school expenses.

A 529 savings plan is more flexible overall but has fewer investment alternatives than a Coverdell savings account since it is only open to families with beneficiaries who meet specified income and age requirements.

The annual contribution cap for Coverdell ESAs is $2,000. That is much less than what you are permitted to put into 529 plans. Lifetime contribution caps for most 529 plans are $350,000 and higher. The eligibility to open a Coverdell ESA account is also based on income.

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to decrease the money supply, the federal reserve could group of answer choices conduct an open market purchase of treasury securities. increase the required reserve ratio. raise income taxes. lower the discount rate.

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To decrease the money supply, the federal reserve could increase the required reserve ratio.

The Federal Reserve, also known as the "Fed", is the central banking system of the United States. It was created in 1913 in response to the Panic of 1907, when a severe financial crisis threatened the stability of the US economy.

The Fed is responsible for managing the money supply and setting interest rates, two of the most important tools in regulating the economy. The Fed is often referred to as the most powerful financial institution in the world, and with good reason.

Hence, the correct option is "second".

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if the real exchange rate for coal is 1.5, the price of coal in the united states is $50 per ton, and the price of coal in britain is 20 british pounds per ton, what is the nominal exchange rate? a. 5/3 or 1.67 pounds per dollar b. 4/15 or 2.67 pounds per dollar c. 3/5 or 0.6 pounds per dollar d. 15/4 or 3.75 pounds per dollar

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The nominal exchange rate is 3/5 based on the information provided. Hence, the correct option is (c.) 3/5 or 0.6 pounds per dollar.

What is a nominal exchange rate?

The nominal exchange rate, or the price of one currency in terms of another, is well known to most people. It is generally stated as the foreign currency's domestic price.

Given:

Real exchange rate=1.5

Price(United state)=$50 per ton

Price(Britain)=20 pounds per ton

Hence:

1.5 = Nominal Exchange rate ×50/20

Nominal Exchange rate = 1.5 × 20/50

Nominal Exchange rate = 30/50

Nominal Exchange rate = 3/5

In conclusion, the nominal exchange rate is 3/5 or 0.6 pounds per dollar.

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if the demand curve for funds increased but the supply curve remained constant, we would expect to see the total amount of funds supplied and demanded increase and interest rates in general also increase. a. true b. false

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The statement, "If the demand curve for funds increased but the supply curve remained constant, we would expect to see the total amount of funds supplied and demanded increase and interest rates in general also increase." is True.

A demand curve is a graphical representation of how many units of a good or service a consumer is willing and able to purchase at various prices.

It is typically downward-sloping, reflecting the fact that as funds increase, consumers are typically willing and able to purchase fewer units of a good or service. The demand curve is a key tool in economics, used to help understand and predict consumer behavior.

Hence, the statement is "True"

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cash equivalents: multiple choice include accounts receivable. are recorded in petty cash. include 5-year certificates of deposit. are short-term, highly liquid investment assets. include long-term investments.

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Cash equivalents are short-term, highly liquid investment assets.

What are cash equivalents?

When an asset is said to be cash equivalent, it means that the asset is very liquid and can easily be converted to be used as cash. As a result, it can also be traded in certain markets in place of cash.

An example of a cash equivalent asset is short term and highly liquid investment assets such as commercial paper, money market instruments, and U.S. Treasury bills which mature in months. Cash equivalents allow a company to invest and still have liquid assets.

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The debate between paula’s consultants centers around which factor affecting the promotional mix?.

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The debate between paula’s consultants centers around the nature of the product in the promotional mix.

What is a promotional mix?

In marketing, a promotional mix refers to the blend of promotional variables chosen by marketers to help a firm reach its goals. This mix has  been identified as the subset of the marketing mix and we believed that there is an optimal way of allocating budgets for the different elements within the promotional mix to achieve best marketing results and the challenge for marketers is to find the right mix of them.

In this context, the promotional mix includes the Stage in the product life cycle, Nature of the product, Coordinating timing of promotional elements and Available marketing fund.

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