Which theory is based on the premise that advertising works by influencing the brand choice of people who are ready to buy?

Answers

Answer 1

The Recency planning is the theory that is based on the premise that advertising works by influencing the brand choice of people who are ready to buy.

What is a Recency planning?

In advertisement, the planning involves that tactic that indicates that advertising at a lower weight but a higher and consistent frequency is more successful than advertising at a higher weight but a lower and sporadic frequency.

The Recency planning is one that aims to influences the brand choice of people who are ready to buy, that is, its main premise is that advertising works by influencing the brand choice of people who are ready to buy—such as urging hungry consumers to stop into Rascal's Deli around lunchtime.

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Related Questions

Does increasing average payment period decrease operating cycle

Answers

Yes , the  increasing average payment period decreases the operating cycle

All small business owners know the importance of liquidity-have enough cash on hand to pay the bills. For this reason, business owners and managers monitor the cash conversion cycle. This shows how quickly companies are moving from paying inventory to receiving cash for sold inventory. An important factor in calculating a company's cash conversion cycle is the accounts payable period. The longer the period, the shorter the cycle.

The cash conversion cycle can be calculated using the data readily available on the company's balance sheet and income statement. It has three components. "Inventory days". On average, it indicates how long a product remains in stock before it is sold. "Accounts receivable days" or A / R days. This shows how long it takes a customer to pay an invoice. "Vendor date" or A / P date.

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Compare and contrast the differences between liberal ideology, conservative ideology and libertarian ideology in regards to governmental regulation of the marketplace.

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Conservative ideology Conservatives used to believe that government should always  be small, operating generally at the  local or state level. They favor the  minimal government interference in the economy . They only prefer private sector-based solutions to problems.

Liberal ideology: Liberals used to believe that government should always intervene in the economy and provide a huge range of social services to ensure equality and well being  across the society. Liberals generally believe that the government should not regulate private or social behaviors.

Libertarian ideology: Libertarian intentions of the founders are that they  favor only the limited government intervention in personal, social, and economic issues.

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Which of the following statements is MOST accurate? Group of answer choices Hinduism is a polytheistic religion. Hinduism is a monotheistic religion. Hindus disagree about how many gods there are. Hinduism practices a form of serial monotheism

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The following statements is MOST accurate : Hindus disagree about how many gods there are.

What is Hinduism?

Hinduism is a religion with various Gods and Goddesses.

According to Hinduism, three Gods rule the world.

Brahma: The Creator.

Vishnu: The Preserver.

Shiva: The Destroyer.

Lord Vishnu did his job of preserving the world by incarnating himself in different forms at times of crisis.

Although all Hindus acknowledge the existence and importance of a number of gods and demigods, most individual worshipers are primarily devoted to a single god or goddess, of whom Shiva, Vishnu, and the Goddess are the most popular.

Therefore, we can conclude that the Correct Answer is : C. Yes, most Hindus do not agree about number of Gods .

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The table below shows the weekly demand for hamburgers in a market where there are just three buyers.

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At a price of $6, the quantity of hamburgers demanded in the market is 17.

What is the quantity of hamburgers demanded ?

A market demand schedule is a table that shows the total quantity of a good that is demanded at a certain price in the market. Looking at the table, it can be seen that there is an inverse relationship between price and quantity demanded.

In order to determine the total quantity demanded when price is $6, add the quantity demanded by buyer 1, 2 and 3 together.

Total quantity demanded : 7 + 4 + 6=  17

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To avoid problems with schedules and deadlines, contractors are held accountable with _________ clauses in the contract for failure to perform up to standard.

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To avoid problems with schedules and deadlines, contractors are held accountable with penalty clauses in the contract for failure to perform up to standard.

Party who comes in contract to perform certain tasks and breach the compensation  in case the contract is failed to be completed is called a penalty clause resulting to the payment of certain penalty to the aggrieved party.

There are certain deadlines, schedules given by contractors so they could complete the task on time resulting to failure of performance upto a standard can lead a penalty .

The sum payable is the agreed amount or completion of work with providing spare days .

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INCOME STATEMENT Evaluation

Listed below are some accounts for Woburn Landscaping Co. for the year ended December 31, 2020. Sort the list of the following accounts into an Income Statement, using appropriate formatting.

Salaries Expense
5,050
Hydro Expense
1,150
Landscaping Revenue
13,100
Repair Expense
980
Rent Expense
4,200
Internet Expense
1,020
Advertising Expense
1,770
Supplies Expense
250
Plant Sales
3,900
General Expense
40

Answers

The income statement net income is $2,540.

Income statement

Income statement for Woburn Landscaping Co. for the year ended December 31, 2020

Revenue:

Landscaping Revenue $13,100

Plant Sales $3,900

Total revenue $17,000

Expenses:

Salaries Expense $5,050

Hydro Expense $1,150

Repair Expense $980

Rent Expense $4,200

Internet Expense $1,020

Advertising Expense $1,770

Supplies Expense $250

General Expense $40

Total expenses $14,460

Net income $2,540

($17,000-$14,460)

Therefore the income statement net income is $2,540.

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The method of cost estimating that falls between the other two cost estimating methods in complexity is the __________ method.

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The method of cost estimating that falls between the other two cost estimating methods in complexity is the unit-in-place method.

What is Cost Estimation?

In the field of project management, cost estimation is the process of estimating all of the costs associated with completing a project within scope and according to its timeline.

Initial, high-level estimates are often used in the earliest stages of project planning and can determine whether or not a project is ultimately pursued. Once a project is approved and an organization chooses to move forward with it, more detailed and granular cost estimates become necessary in order to appropriately allocate various resources.

A thorough cost estimate should include both the direct and indirect costs associated with bringing a project through to completion. Depending on the specifics of the venture, this will likely include various overhead costs (utilities, labor, etc.), labor costs (including both time and wages paid), materials and equipment costs, vendor fees (if the project requires third-party workers, freelancers, or other contractors), and more.

What is Unit-In-Place Method?

A technique used by appraisers to estimate the reproduction cost (new) of a structure. The method involves estimating the cost of producing and installing individual components, such as the foundation, exterior walls, and plumbing. Similar methods include the trade-breakdown method and segregated costs method.

Therefore, we can conclude that the correct option is C.

Your question is incomplete, but most probably your full question was:

The method of cost estimating that falls between the other two cost estimating methods in complexity is the __________ method.

A. Comparative unit

B. Quantity survey

C. Unit-in-place

D. Reproduction cost

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Furniture World is required by law to collect and send sales taxes to the state. If Furniture World has $98,000 of cash sales that are subject to a 6% sales tax, what is the journal entry to record the cash sales?

Answers

Dr Cash $98,000.00

Cr Sales                    $92,120.00

Cr sales tax payable  $5,880.00

What is sales tax?

Sales tax is the portion of the sales revenue or sales price that would be paid to the government as taxes on the items sold.

In order words, the sales revenue comprises of the sales amount belonging to the seller and the other part which is the sales tax that the seller would remit to the relevant tax authority.

In this case, 6% of the amount collected from cash sales in this instance belongs to the tax authority which would be recorded as sales tax payable until it is finally paid to the tax authority.

Sales tax=$98,000*6%

Sales tax=$5880.00

sales amount=sales revenue-sales taxes

sales amount=$98000.00-$5,880.00

sales amount=$92,120.00

The appropriate journal entries would include a debit to cash account and corresponding credit entries of $92,120.00 and $5,880.00 to sales account and sales tax payable account respectively

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The proactive prevention technique, ________, occurs when the marketing or public relations department suggests that something relatively small is a bigger deal.

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The proactive prevention technique enhancements occur when the marketing or public relations department suggests that something relatively small is a bigger deal.

The American Public Relations Association defines public relations as "a strategic communication process that builds mutually beneficial relationships between an organization and its public." Basically, a PR specialist manages the public image and reputation of the organization.

Public relations is a unique management function that helps establish and maintain the interrelationships of communication, understanding, acceptance, and cooperation between an organization and the general public.

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What do you call collections of stocks and bonds that are traded on securities exchanges but themselves are traded more like individual stocks than like mutual funds

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Collections of stocks and bonds that are traded on securities exchanges but themselves are traded more like individual stocks than mutual funds?

The correct answer is an exchange-traded fund (ETF)

What are exchange-traded funds?

ETFs, or "Exchange Traded Funds," as the name implies, are funds that trade in exchange-traded funds and typically track a particular index. Investing in ETFs gives you a bundle of assets that you can buy and sell during market hours. It has the potential to reduce risk and exposure while helping to diversify the portfolio.

ETFs have several advantages over traditional open-ended funds. The four main benefits are transaction flexibility, portfolio diversification and risk management, low cost, and tax benefits.

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A truckload of lumber that a homeowner purchased has been left in the driveway for use in building a porch. The lumber is considered

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A truckload of lumber that a homeowner purchased has been left in the driveway for use in building a porch. The lumber is considered personal property {until it's built}.

All non-real estate property is considered property. This includes all clothing, jewelry, all tangible items such as household items and furnishings, and everything else that is mobile and not permanently attached to a fixed location such as a home.

Other financial assets such as bank accounts and investment accounts are also considered personal assets. Creditors often take this into account when determining the likelihood of a borrower repaying a debt, so when applying for a loan or credit, you consider your personal assets as assets to increase your value can list.

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The aggregate demand curve shows a _____ relationship between _____ and _____ at a given spending growth.

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The aggregate demand curve shows a relationship between aggregate price level and demand at the given spending growth.

What is demand?

Demand is explained as the requirement of a certain product in the market, usually this demand is varied if the prices are changed and the demand also is impacted by the supply.

If the prices are high it is highly likely that the demand of that product will reduce if the product is not a necessity.

If the prices are lower the demand for the product will increase.

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A firm is thinking about adding a product to its product line. What is the most likely outcome if the firm goes through with this plan?

Answers

The most likely outcome when a firm is thinking about adding a product to its product line is D. The new product can be advertised alongside existing products

What is product advertising?

Product advertising:

Is a management effort geared towards creating a demand for a product.Promotes consumer awareness.Fosters consumer interest in the product.Encourages consumers to make purchase decisions quickly as they see the product.

Thus, most likely, adding a product to the product line will help the new product to be advertised alongside existing ones.

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Question Completion with Answer Options:

A. It will be difficult to manufacture the product.

B. The company will have to work hard to build up the brand.

C. The new product is certain to be accepted by the market.

D. The new product can be advertised alongside existing products.

E. It will take a long time for customers to feel loyal to the product.

The __________ assures the payment of otherwise non-collectable court judgments against licensees who have committed fraud, misrepresentation, deceit, or conversion of trust funds in a transaction.

Answers

The SAFE act assures the payment of otherwise non-collectable court judgments against licensees who have committed fraud, misrepresentation, deceit, or conversion of trust funds in a transaction.

What is the SAFE act?

This was the act in the United States that made it mandatory for houses to be registered and licensed.

The act is based on houses that are used as residences. The full meaning of the act is the  Secure and Fair Enforcement for Mortgage Licensing Act.

The main purpose of the SAFE act is to try to ensure that consumers are protected and also help in the reduction of fraud. This would be done by setting a standard for licensing and the originators of mortgage loans.

Hence the correct answer to the question is the SAFE act.

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What category of investors sees syndicate equity financing as a good opportunity?

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Small investors sees syndicate equity financing as a good opportunity.

A group of investors known as an equity syndicate decides the price of an equity IPO before it goes public. The equity syndicate determines this price by taking into account a number of variables, including the hedge risk and the company's financial situation. Any equity syndicate has a relatively small membership, which is often made up of senior investment bank personnel.

Equity syndicates conduct the majority of their own hiring through lateral hires and recommendations from friends and family. In general, one needs to have a lot of experience in corporate finance and ECM to join the equity syndicate. According to estimates, there are probably fewer than 100 people who belong to equity syndicates globally.

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For the fall semester, you had to pay a nonrefundable fee of $800 for your meal plan, which gives you up to 240 meals. if you eat 200 meals, your average cost per meal is:______.

Answers

The average cost per meal is $4.

Average cost, often known as unit cost, is calculated by dividing the total cost by the quantity of a good produced. Average cost strongly influences how businesses decide to price their goods. The cost per output unit is known as average cost, sometimes known as average total cost (ATC). By dividing the whole cost by the total production volume, we can find the average cost. The production cost per unit, or average cost, is determined by dividing the entire cost by the total output.

The average cost determines a commodity's long-term price and supply. Normal gains are included in the average cost. Therefore, the company earns greater profits if the price of a commodity exceeds its average cost. The company suffers losses, though, if the price is below the typical cost.

[tex]Average cost =[/tex] [tex]\frac{total cost }{number ofunits of a goods produced}[/tex]

[tex]Average cost =\frac{800}{200}[/tex]

Average cost = $4

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Advantages of using a credit card in small business financing include that?

Answers

Advantages of using a credit card in small business financing includes the following:

Provides a line of credit.

All business expenses could be paid by the employee.

Rewards are earned by the employee on every transaction.

Purchase protection is provided to the employee.

Business credit cards provide a line of credit which can be used to purchase anything that is needed for the business, from supplies to equipment every small item could be purchased.

Employees can also use the card for spending all business expenses, and one bill will be received with all the spendings and any employee spending monthly or quarterly.

All the purchases made by business card account earn rewards which includes any purchases employees make. Rewards can be easily redeemed in the variety of ways, such as gift cards, for merchandise and travelling.

Business cards also provide numerous travel and purchase protections to the employees.

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Lemony lemonade has​ 3,200 gallons of lemonade in wip​ inventory, with​ 76% of materials already added. The lemonade is​ 50% through the process. Assuming all conversion costs are added evenly throughout the​ process, what are the equivalent units for conversion​ costs?.

Answers

Based on the process that Lemony Lemonade uses to make lemonade, the equivalent units for conversion​ costs is 1,600 units.

What equivalent units are for conversion costs?

This can be found as:

= Number of units that are WIP x Percentage of completion

Solving gives:

= 3,200 x 50%

= 1,600 units

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Which of the following is not a payroll tax deduction


State payroll tax

Sales tax

Federal payroll tax

FICA

Answers

Not a payroll tax deduction is B. Sales tax. Sales tax is the Tax imposed by the government body during the sale of the goods and services at a retail level.

While payroll tax is the tax which is charged on the salary of the employees and this tax is charged by the employer. payroll taxes are directly subtracted from the salaries of the workers and directly paid to the interior revenue services by the employer.

What are the 4 primary types of payroll tax?

There are four primary types of payroll taxes: federal income, Social Security, Medicare, and federal unemployment. Workers must pay Social Security and Medicare taxes through payroll deductions, and most employers also remove federal income tax payments.

What is included in payroll tax?

All salaries – including superannuation, allowances and fringe usefulness – paid to apprentices and trainees are liable for payroll tax and must be included in your recoveries. You can claim a payroll tax refund on wages paid to approved trainees and new entrant learners who are recognised by Training Services NSW.

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Do you think Home Depot is segmenting the contractor market using only business variables or a combination of business and consumer variables

Answers

Definitely business and consumer variables. Their consumer variables have jumped in the last 10 years

The market price of hamburgers in a college town decreased recently, and the students in an economics class are debating the cause of the price decrease. Some students suggest that the price decreased because several new burger joints have recently opened in the area. Other students attribute the decrease in the price of hamburgers to a recent decrease in college student enrollment.

Answers

The reason for the decreased price is that several new burger joints have recently opened in the area.

If the price of hamburgers will increase, hamburgers will appear greater luxurious, so clients will call for fewer hamburgers at that price. this transformation will only affect the quantity demanded at that price, on no account possible prices of hamburgers.

The supply curve suggests the relationship between the fee of a good and the quantity furnished, with different determinants of supply held regular. consequently, whilst the charge of the good modifications, the result is a movement along the supply curve not a shift of the entire supply curve.

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In what way does the strategic alliance between gm and lyft allow gm to hedge against uncertainty?.

Answers

The strategic alliance between GM and Lyft allows GM to hedge against uncertainty by giving GM access to the market of the future, increasing its market innovation.

Through this strategic alliance, GM demonstrates innovation in its processes by investing in a car rental market, as there is an expectation that in the future there will be a drastic reduction in private cars.

What is a strategic alliance?

Corresponds to an agreement between two or more companies, where there is an independent partnership for sharing organizational resources, such as technology, market and knowledge.

Therefore, through the partnership with Lyft, GM is already entering an innovative and expanding market, developing its positioning strategy for the future.

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Which method for determining an imc budget attempts to link promotional dollars with sales objectives?

Answers

The share of market/share of voice method of developing an IMC budget is an attempt to link promotional dollars with sales objectives.

While share of voice measures the brand awareness on a particular channel, market share on the other hand, is the percentage of a market that a single company controls by revenue or number of customers.

Basically, share of voice helps you understand how popular your brand is compared to all your competitors. It has been proven that a brand's share of voice tends to correlate with its share of the revenue and market.

Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, business development principles, and advertising.

Hence, the share of market/share of voice method helps in developing an IMC budget which attempt to link promotional dollars with sales objectives.

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The amount by which actual or expected sales exceeds break-even sales is referred to as.

Answers

The amount by which actual or expected sales exceed break-even sales is referred to as more accurate product costing.

A break-even analysis is what, exactly?

Break-even analysis involves figuring out and looking at an entity's margin of safety based on the revenues received and related costs. The study, in other words, demonstrates how many sales are necessary to cover operating expenses.

The break-even analysis establishes the number of sales required to cover all fixed costs for the organization by analyzing various pricing levels in relation to various levels of demand. A demand-side study would provide a seller with important information about their selling capacities.

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Blank______ levels of withdrawal behavior are closely correlated with a Blank______ degree of organizational commitment.

Answers

High levels of withdrawal behavior are closely correlated with a low degree of organizational commitment.

The definition of behavior is the way a person or thing acts or reacts. Behavior can be of two types:

voluntaryinvoluntary

Good behavior helps to enhance an individual's understanding as to why people act the way that they do as well as assist with ways to help manage people within the organization.

Three fundamental types of behavior can be distinguished: the purely practical, the theoretical-practical, and the purely theoretical. These three types of behavior have three different reasons: the first a determining reason, the second a motivating reason, and the third a supporting reason.

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The group of people within an organization who make business buying decisions are best described as _______.

Answers

The group of people within an organization who make business buying decisions is best described as the buying center.

This is further explained below.

What is business?

Generally, The buying center is the name given to the group of individuals inside an organization who are responsible for making purchasing decisions for the company.

In conclusion, killing an animal or bird for food, recreation, or financial gain: mule deer hunting. A hunting dog and a firearm.

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Periodically, merrill lynch customers are asked to evaluate merrill lynch financial consultants and services. Higher ratings on the client satisfaction survey indicate better service with the maximum service rating. Independent samples of service ratings for two financial consultants are summarized here. Consultant a has years of experience, whereas consultant b has year of experience. Use and test to see whether the consultant with more experience has the higher population mean service rating. Round degrees of freedom to previous whole number.

Answers

a) Null hypothesis ([tex]\mu _{a} \leq \mu _{b}[/tex]) for merrill lynch customers are given as

Alternative hypothesis:[tex]\mu _{a} > \mu _{b}[/tex]

[tex]t =\frac{6.82-6.25}{\sqrt{\frac{0.64^{2}}{16}} + \sqrt{\frac{0.75^{2}}{10}} }[/tex]

t = 1.992

What is null hypothesis?Conjectures used in statistical tests, which are formal techniques for drawing conclusions or making judgments based on data, include the null hypothesis and the alternative hypothesis.The hypotheses, which are based on a sample of the population, are suppositions regarding a statistical model of the population. The tests are essential components of statistical inference and are frequently used to distinguish between statistical noise and scientific claims when interpreting experimental data in science.The null hypothesis, which is the statement being tested in a test of statistical significance, is typically a declaration of "no effect" or "no difference," and the test of significance is intended to evaluate the strength of the evidence against it

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pat deposits $600 in a saving account at a simple interest rate of 6% per year for 5 years. How much money will pat have earned in interest at the end of 5 years

Answers

The money he would have earned as interest at the end of 5 years is $180.

How much interest would he have earned in 5 years?

Interest is the total amount that is earned in excess of the amount deposited. Interest is a function of the amount deposited, time and interest rate.

Interest = amount deposited x time x interest rate

$600 x 5 x 0.06 = $180

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The money that pat will have earned in interest at the end of 5 years is $180.00.

What is simple interest?

Simple interest is determined as amount deposited multiplied by the annual interest rate and multiplied by the period that deposits last.

Total interest=deposit*interest rate*time

deposit=$600

interest rate=6%

time=5 years

Total interest for 5 years=$600*6%*5

Total interest for 5 years=$180.00

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A person does not need contractual capacity to be an agent.

a. False
b. True

Answers

B which would be false

Mike company reported beginning and ending total assets of $240,000 and $320,000, respectively. Its net sales for the year was $341,600. What was mike's asset turnover ratio?

Answers

Asset Turnover Ratio = Net Sales / Average Total Assets

=$341,600/ $280,000

=28%

The ratio of a company's sales or revenues to the value of its assets is known as the asset turnover ratio.

It serves as a gauge of how well a business uses its resources to generate money. As a result, asset turnover ratio can be used to gauge a business' performance. The performance of the company improves as the ratio rises. The asset turnover ratio might vary from one organization to another.

A low asset turnover ratio typically denotes issues with excess manufacturing capacity, subpar inventory management, and subpar tax collection methods. It is typically calculated annually for a certain financial year. The ratio of assets to total assets is typically higher in low-margin businesses.

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