To determine who would be the best person work on a market analytics project to facilitate a company-wide re-branding initiative, Lauren secretly timed and recorded how long it took three of her staff to complete a mini-analytics project before deciding to whom she would assign the project. What tool was Lauren using?

Answers

Answer 1

Answer:

She was using the time and motion study.

Explanation:

The tool Lauren used is the time-and-motion study. This technique was made for business efficiency. It is a set of tools that is useful for increasing efficiency by making work simpler as well as setting standards and combining it with some sort of worker motivation in terms of wages.

It is a combination of time study done by Frederick Taylor and motion study done by Lilian and Frank Gilbreth.


Related Questions

The standard deviations of individual stocks are generally higher than the standard deviation of the market portfolio because the market portfolio: Multiple Choice has specific risk. offers lower returns. has less systematic risk. diversifies risk.

Answers

Answer:

has specific risk

Explanation:

Standard deviation is a measure of central tendency. It measures the variation of data from a central value. As such variables with high standard deviation have values far from the central value while standard deviation close to the central value is low.

So when individual stocks have higher standard deviation it means prices are less stable than that of market portfolio.

This can be attributed to them having specific risk. The market is not subject to diversification risk so prices tend to fluctuate less

Crystal Corporation makes $2,800 payments every month for leasing office equipment. Crystal recorded a lease payment as follows:Lease payable 1,680 Interest expense 1,120 Cash 2,800Amortization expense 1,680 Right-of-use asset 1,680Crystal must have a(n):__________a) Leveraged lease.b) Sales-type lease without selling profit.c) Finance lease.d) Operating lease.

Answers

Answer: operating lease

Explanation:

Operating lease is a contract whereby a owner who is regarded as the lessor, allows a user, who is regarded to as the lesse, to use an asset for a stipulated period of time without transfering ownership rights.

With regards to the above scenario, Crystal must have an operating lease.

What should be the price of a stock that offers a $4.32 annual dividend with no prospects of growth, and has a required return of 12.5%

Answers

Answer:

The price should be P0 = $34.56

Explanation:

The value or price of a stock today can be whose dividend growth is zero can be calculated using the zero growth model of DDM. The DDM values a stock based on the present value of the expected future dividends from the stock. The formula for price today under this model is,

P0 = Dividend / r

Where,

r is the required rate of return

P0 = 4.32 / 0.125

P0 = $34.56

The junior class will sell pumpkins as a fall project. what is the total income if they sell pumpkins for $8 each and pay the pumpkin farm a $500 fee to purchase a truckload of pumpkins

Answers

Answer: Income = 8p - 500

Explanation:

The revenue they will make is the quanitity which p multiplied by the price they will sell the pumpkins for which is $8.

The income will then be Revenue - expenses which is the $500 fee.

The expression therefore is;

Income = 8p - 500

"Discuss the financial and operational implications for airlines as they try to offer the newest technology services?"

Answers

Answer with Explanation:

The introducing of newest technology would definitely have financial and operational implications. These implications are given as under:

Financial implications

Cost Reduction: The operational costs would be reduced by investing in the newest technology which will make the cash flow position better with time. Benefits Lost Risk: It is possible that the investment might not bring value to the company because of any emergent problems, whose mitigation requires incurring of additional costs.Cost Advantage: The lower operational cost can drive higher sales because the company will be charging lower fare prices to its customer thus giving Cost Advantage.Investing in newest technology might not bring value to the company because it is not attracting potential customers but it might pay off later in the form of developed customer loyalty.

Operational implications

Implementing a newest technology might improve the operational processes through which the customer go through, which would increase the customer satisfaction.Implementation problems of newest technology.Long term Customer retention will easy for the airline company due increased customer satisfaction.Operational efficiencies related to services will process the customer fastly saving the companies precious time wasted in these process thus reducing the future human resource cost. Using robots might bring adverse marketing because the people might think that the human resource are no more required and risks associated with the acceptance of technology due to cultural differences. Better Security systems would increase the security level and safety levels for the customers.

what are the variables the cause the demand curve to shift?

Answers

Answer:

1. Expectations about future conditions and prices.

2. Tastes

3. Population

4. Income

5. Prices of substitute or complement goods.

Rachel Bailey was quickly hired out of Santa Clara University during the dot-com boom to a company of 100 employees that ran an innovative social networking website in Silicon Valley. She was immediately put in charge of email communication to customers-both existing and potential.
The Internet was quite new to everyone and online communication (via email) had little corporate regulation or set social protocol. Privacy policies were yet to be established. With thousands of individuals discovering the Internet everyday, business was booming for the small Silicon Valley firm.
Rachel handled all online contact with existing users and was asked to market to these existing online community members via email. But she struggled with finding a balance of the right amount of marketing. With Internet competition growing everyday within the social networking websites, these users had plenty of alternatives. And flooding their email inboxes, she thought, wasn't the best way to attract them.
Unfortunately, Rachel's boss had a different approach. The Vice President of Marketing wanted results-he wanted existing customers to upgrade their networking packages and follow through on advertisements. He told Rachel to be as aggressive as possible with her email campaigns. But at the same time, Rachel spoke with coworkers who didn't want to work for a company known for its email spam. They prided themselves on working at an organization that respected its users and didn't abuse the ease of email communication-even within the competitive market.
Rachel found subtle alternatives to the mass emails. She developed links on the company website to advertisements, but she wasn' t getting the results her boss demanded.
One day when Rachel arrived at the office, her boss said he had a brilliant idea. He said that everybody knew someone named Cindy Anderson, so they could send emails to their users from that name to trick them into opening the email, which would display a link to their website.
Rachel was incensed with her boss's idea. "A lot of people are very casual with the truth," she said.
Rachel felt very uncomfortable with the thought of implementing what she considered to be her boss's deceptive idea.
"People trust you with their email addresses," said Rachel. "You have to be responsible and not take advantage of that access."
She worried that existing customers would begin to resent the company and unsubscribe. But she also had a commitment to drawing in as many new customers as she could-and her more subtle tactics weren't working.
Rachel made the decision to stand up to her boss. The following week she told him that his idea was deceitful and would cause customers to lose trust and faith in the company. In the end, it wouldn't be a financially viable solution to their problem.
Rachel proved to be convincing. Her boss took her advice and began to realize that it was a bad idea.
"In the end, we had happy customers and our company gained more value in the highly competitive market," said Rachel.
Discussion Questions:________.
Describe the ethical dilemma or dilemmas Rachel faced.
Do you think Rachel's boss' "Cindy Anderson" strategy is ethically acceptable? Why or why not?
What is Rachel's obligation to her customers and what are Rachel 's obligations to the company?
What do you think is the most important factor in how Rachel responded to the situation: That she thought the proposed "Cindy Anderson" strategy was deceitful or that she thought the strategy would cost the company customers?
Jessica Silliman was a 2006-07 Hackworth Fellow at The Markkula Center for Applied Ethics.

Answers

Answer and Explanation:

Describe the ethical dilemma or dilemmas Rachel faced:

Rachael was faced with the ethical dilemma of accepting her boss's deceptive strategy to increase customer conversion or reject it because it is wrong even though she doesn't have an ethical or right way of increasing customer base

Do you think Rachel's boss' "Cindy Anderson" strategy is ethically acceptable? Why or why not?

What Rachel's boss asked for is wrong and unethical because betraying the trust of existing customers and trying to deceive them by using another identity is dishonest

What is Rachel's obligation to her customers and what are Rachel 's obligations to the company?

Rachel's obligation to the company was to increase customer conversion by using all possible email communications to market company products. Her obligation to customers was to not be deceitful

What do you think is the most important factor in how Rachel responded to the situation: That she thought the proposed "Cindy Anderson" strategy was deceitful or that she thought the strategy would cost the company customers?

The most important factor in her response was that she thought the Cindy Anderson strategy was deceitful and ethically unacceptable.

This video describes the brewing industry. Large brewers and craft brewers are both a part of the industry because: a.all beers taste the same. b.they are operated with the same business organization and have the same ownership structure. c.they both offer products that serve the same customer need. d.They are implementing the same strategic plan to gain a competitive advantage.

Answers

Answer:

c.they both offer products that serve the same customer need.

Explanation:

Industries are organized according to the type of good or service that they offer to the final customers.

Examples of industries are the car industry, the fruit industry, the meat industry, and also the beer industry.

Craft beer makers and large brewers, while differing in many ways like organizational structure, capital structure, economies of scale, and amount of production, have in common that they offer essentially the same product to the final customer: beer. This is why they are considered to be part of the same industry.

The "invisible hands" ability to coordinate the decisions of the firms and households in the economy can be hindered by

Answers

Answer: Government actions that distort prices

Explanation:

The "invisible hands" ability to coordinate the decisions of the firms and households in the economy can be hindered by government actions that distort prices.

It should be noted that when econoimic activities are guided bhy the "invisible hand", the prices of goods and services show how much the society values such good.

If payments were made at the rate of $1183 per second, how many years would it take to pay off the debt, assuming that no interest were charged

Answers

Answer: 402 years

Explanation:

Debt is $15,000,000,000,000

Payment per second $1,183

Time taken to pay off = 15,000,000,000,000/1,183

= 12,679,628,064 seconds

Seconds in a year = 60 secs * 60 mins * 24 hours * 365 days

= 31,536,000‬ secs

Time taken in years = 12,679,628,064/ 31,536,000

= 402 years

As of December 31 of the current year, Armani Company's records show the following.
ints
eBook
Cash
Accounts receivable
Supplies
Equipment
Accounts payable
Common stock
Retained earnings, Dec. 31, prior year
Retained earnings, Dec. 31, current year
Dividends
Consulting revenue
Rental revenue
Salaries expense
Rent expense
Selling and administrative expenses
$10,000
9,000
7,000
4,000
11,000
14,000
3,000
5,000
13,000
33,000
22,000
20,000
12,000
8,000
Print
References
Required:
Prepare the income statement for Armani Company for the current year ended December 31.

Answers

Answer:

Armani Company

Income Statement for the current year ended December 31:

Revenue:

Consulting revenue                          $33,000

Rental revenue                                   22,000   $55,000

Expenses:

Salaries expense                                20,000

Rent expense                                      12,000

Selling and administrative expenses 8,000     40,000

Net Income                                                       $15,000

Retained earnings, Dec. 31, prior year                3,000

Dividends                                                           (13,000)

Retained earnings, Dec. 31, current year       $ 5,000

Explanation:

a) Data:

Cash   $10,000

Accounts receivable  9,000

Supplies  7,000

Equipment  4,000

Accounts payable  11,000

Common stock  14,000

Retained earnings, Dec. 31, prior year  3,000

Retained earnings, Dec. 31, current year  5,000

Dividends  13,000

Consulting revenue  33,000

Rental revenue  22,000

Salaries expense  20,000

Rent expense  12,000

Selling and administrative expenses 8,000

b) The income statement is a financial statement prepared at the end of a financial period to show the difference between the revenues and the expenses (called net income or loss).

What is the major problem with the Myers-Briggs Type Indicator as a measure of personality?
A. It does not include enough dimensions to differentiate all the variety of human personality.
B. It is very difficult to administer.
C. It forces a person to be categorized as elther one type or anothen
D. It does not clearly classify a person into any single type.
It tends to overemphasize intuitive personality traits over analytical personality traits.

Answers

Answer:

C. It forces a person to be categorized as either one type or another

Explanation:

Whenever you look at the world as black or white, good or evil, etc., you are bot considering the millions of different varieties of shades that lie in between. For e.g. you can be very extroverted with your peers at work, but very introverted when interacting with your superiors (supervisor, manager).

Another big issue with this test is that one single person can get multiple results (which might vary a lot) when taking the tests on different days.

Briefly describe a customer experience you have personally encountered where you were unsatisfactory when you purchased a good.

Answers

Answer: Faulty Mother board ordered on AliExpress

Explanation:

A while back my Laptop developEd power issues wasn’t turning on, took it down to the technician who told me it had board issues as it wasn’t responsive. And the only solution was me getting a new mother board. Well i ended up ordering the board from Abroad on Aliexpress the board arrived damaged Was bent all efforts to get a refund or a replacement was proving difficult as the seller and AliExpress were hell bent on frustrating me. At the end was refunded but that was like over a month was one hell of an experience.

Tim purchased a bounce house one year ago for $6,500. During the year it generated $4,000 in cash flow. If Time sells the bounce house today, he could receive $6,100 for it. What would be his rate of return under these conditions?

Answers

Answer: 55.39%

Explanation:

From the question, we are informed that Tim purchased a bounce house one year ago for $6,500 and that during the year it generated $4,000 in cash flow and if he sells the bounce house today, he could receive $6,100 for it.

His rate of return will be:

= [($6100 + $4000) - $6500]/$6500 × 100

= ($10100 - $6500)/$6500 × 100

= $3600/$6500 × 100

= 0.5539 × 100

= 55.39%

Justin and Neil both exhibit behavior that Kimberly calls unethical. What is ethical behavior in business?

Answers

Answer:

In simple words, Ethical behaviour requires reliability, dignity, justice and a number of other beneficial characteristics. Many companies are creating the Code of Ethics, which could include basic ethical compliance principles for doing the right thing or being honest. Relevant protocols within the company may also be listed.

Workers make more choices with less time using corporate principles as a driving proposition; that increases efficiency and the overall wellbeing of employees. As workers perform their jobs in a manner that is founded on fairness and dignity, the entire company profits.

Answer:

Ethics are very important in all area. These rules are applied for the safety of a person. When a person know about right and wrong, means they are aware about ethics.

Explanation:

Ethical behavior is very important in all aspects. If you are a doctor then there are some rules and regulation that is followed by a doctor for the safety of patient. Same thing happened with the person who is in business. Justin and Neil were not behaving in proper manner. Ethical behavior is that when a person know about the difference between what is right and what is wrong. There are many good example that put forward consistently.

There should be honesty and fairness in the relationship and coworkers. Ethically correct person do behave in a manner no one could hurt. Thus Justin and Neil were not ethical correct.

This morning you purchased a stock that just paid an annual dividend of $3.10 per share. You require a return of 9.2 percent and the dividend will increase at an annual growth rate of 4 percent. If you sell this stock in three years, what will your capital gain be?

Answers

Answer:

$2.48

Explanation:

This morining a stock was purchased.

The stock just paid an annual dividend of $3.10 per share

A return of 9.2% is required

= 9.2/100

= 0.092

The growth rate is 4%

= 4/100

= 0.04

The first step is to calculate today's price

= D1/(r-g)

=3.10× 1+0.04/0.092-0.04

= 3.10×1.04/0.092-0.04

= 3.224/0.052

= $62

The price at the end of year 3 can be calculated as follows

= today's price × (1+g)

= 62×(1+0.04)

= 62×1.04

= $64.48

Therefore, the capital gain can be calculated as follows

Price at the end of year 3-today's price

= $64.48-$62

= $2.48

Hence the capital gain is $2.48

the loss of producer surplus associated with some sellers dropping out of the market as a result of the tax is

Answers

Answer:

$60

Explanation:

According to information on your question. We are to note that an absence or reduction of suppliers could lead to lower supply.

As in this case, the producer supply loss of $60 was incurred as some sellers dropped out of the market as a result of the tax.

In America, being "normal" is

Answers

Being selfish I guess

On July 9, Mifflin Company receives a $8,900, 90-day, 12% note from customer Payton Summersas payment on account. What entry should be made on the maturity date assuming the maker pays in full? (Use 360 days a year.)A. Debit Cash $8,100; credit Notes Receivable $8,100.B. Debit Cash $8,262; credit Interest Revenue $162; credit Notes Receivable $8,100.C. Debit Cash $8,222; credit Interest Revenue $122; credit Notes Receivable $8,100.D. Debit Cash $8,208; credit Interest Revenue $108; credit Notes Receivable $8,100.E. Debit Notes Receivable $8,100; debit Interest Receivable $162; credit Sales $8,262.

Answers

Answer and Explanation:

The journal entry is shown below:

Cash Dr $8,633

       To Interest revenue ($8,900 × 90 days ÷ 360 days × 12%) $267

       To Notes receivable $8,900

(Being the cash is received)

For recording this we debited the cash as it increased the assets and credited the interest revenue as it also increased the revenue and decreased the asset so the note receivable account is credited

this is the answer but the same is not provided in the options

High-performance teams are characterized by: members with only individual accountability. members with specialty skills rather than people skills. extensive communication mechanisms. an optimal team size of 15 to 20.

Answers

Answer:

extensive communication mechanisms.

Explanation:

High-performance teams is a term often used in organizational settings to describes teams that often performed better than other teams and beyond expectation. They are associated with various characteristics amongst others which are:

1. Presence of extensive communication mechanisms

2. Constant collaboration among team members

3. Define objectives and goals

4. Ability to tackle and resolve conflict amicably with speed.

The first budget customarily prepared as part of an entity’s master budget is the blank____________ .

Answers

Answer: sales budget

Explanation:

The first budget customarily prepared as part of an entity’s master budget is the sales budget.

Sales budget is simply financial plan, that shows how resources will have to be distributed in order for the predicted sales to be achievable.

You are the operations manager for a small kayak and canoc manufacturer (Valley Kayaks) locate on the Pacific Northwest (Oregon) Lately your company has experience product quality problems. Simply put, the kayaks that you produce occasionally have defects and require rework. Consequently, you have decided to assess the impact of introducing a quality management (TQM) program. After discussing the potential effects with representatives from marketing, finance, accounting, and quality, you arrive at a set of estimates (contained in the following table). Top management has told you that it will accept any proposal that you come up with, provided that it improves the return on assets measure by at least 30%. Show your calculations and then determine if you would go forward with this proposal?
Category Current Values Estimated Impact of TOM
Sales $2,000,000 5% + (improvement)
Cost of goods sold $1,500,000 0%
Variable expenses $300,000 8.25%-(reduction)
Fixed expenses $100,000 0%
Inventory $30,000 25%
Accounts receivable $100,000 10%
Other current assets $500,000 0%
Fixed assets $400,000 0%

Answers

Answer:

I would go forward with the proposal as it improves the return on assets by more than 125%

Explanation:

a) Data:

1. Category               Current Values     Estimated Impact of TOM

Sales                          $2,000,000          5% + (improvement)

Cost of goods sold    $1,500,000          0%

Variable expenses       $300,000           8.25%-(reduction)

Fixed expenses            $100,000            0%

Inventory                        $30,000            25%

Accounts receivable    $100,000            10%

Other current assets  $500,000            0%

Fixed assets                $400,000            0%

b) Calculations:

1. Category               Current Values     Estimated Impact of TQM

Sales                          $2,000,000          $2,100,000

Cost of goods sold    $1,500,000          $1,500,000

Variable expenses       $300,000            $275,250

Fixed expenses            $100,000             $100,000

Returns                         $100,000             $224,750

Current Assets:

Inventory                        $30,000               $37,500

Accounts receivable    $100,000              $110,000

Other current assets  $500,000            $500,000

Fixed assets                $400,000            $400,000

Total assets              $1,030,000           $1,047,500

Return on assets = Returns/Total Assets * 100    

                            =      9.71%                     21.46%

Improvement = Return on assets with TQM minus Current Return on assets divided by Current Return

= ($224,750 - $100,000) / $100,000 * 100

= 1.25 or 125%

Improvement > 30% from 9.71 to 21.46%, which is more than 100% increase.

"the return on investment is usually considered the most popular approach to measure performance because"

Answers

Answer:

yes i definetly agree with the statement you have typed here

Suppose that you want to develop a product that can easily be configured in a wide variety of ways. What design approach would be best?

Answers

Answer:

Modular product design

Explanation:

Modular product design is a term used to describes a method or strategy of developing a product, by breaking the product's development into separate parts often referred to as modules, specifically according to their functions and operations such that these modules can be developed separately.

Hence, in this case, to develop a product that can easily be configured in a wide variety of ways. The design approach would be best be Modular product design

The Quilt Shop, Inc. periodically reviews the goals of the company. During the process, the Quilt Shop managers analyze their current strategies as compared to their competitors, determine goals that they will pursue and decide upon specific actions for each area of the company to take in pursuit of these goals. With these actions the Quilt Shop managers are engaged in the management function of

Answers

Answer:

Planning

Explanation:

Quilt shop managers are involved in the management function of planning. As a management function, when we talk about planning, we are talking about a process that involves careful and concerned definition of goals that shows a business or organization where it is headed as well as putting together all necessary resources and capital that is necessary to achieve the plans.

Kentucky Company uses the indirect method to prepare the statement of cash flows. Refer to the following income​ statement:
Kentucky Company
Income Statement
Year Ended December​ 31, 2019
Sales Revenue 253,000
Interest Revenue 3,000
Gain on Sale of Plant Assets 6,000
Total Revenues and Gains $262,000
Cost of Goods Sold 118,000
Salary Expense 43,000
Depreciation Expense 13,000
Other Operating Expenses 22.000
Salary Expense 43,000
Interest Expense 1,700
Income Tax Expense 5,500
Total Expenses 203,000
Net Income​ (Loss) $58,000
Additional information provided by the company includes the​ following:
1. Current​ assets, other than​ cash, increased by $22,000.
2. Current liabilities decreased by $1,100.
Compute the net cash provided by​ (used for) operating activities.
A. $42,700.
B, $48,700.
C. $35,700.
D. $13,100.

Answers

Answer:

$41,900

Explanation:

Net income. $58,000

Non-Monetary terms

Gain on sale of plants ($6,000)

Depreciation expense. $13,000

Changes in working capital:

Current assets increase. ($22,000)

Current liabilities decrease ($1,100)

Net cash provided by (used for) operating activities is $41,900

Suppose that, as part of an international trade agreement, the U.S. government reduces the tariff on imported coffee. Will this affect the supply or the demand for coffee

Answers

Answer:

It would affect the supply of coffee.

Explanation:

As a result of the tariff reduction, the import of coffee would increase. As a result, the supply of coffee would increase, shifting the supply curve for coffee to the right.

Please check the attached image for a graph showing increase in supply

Portions of the financial statements for Peach Computer are provided below.
PEACH COMPUTER
Income Statement
For the year ended December 31, 2018
Net sales $1,725,000
Expenses:
Cost of goods sold $1,020,000
Operating expenses 530,000
Depreciation expense 47,000
Income tax expense 37,000
Total expenses 1,634,000
Net income $ 91,000
PEACH COMPUTER
Selected Balance Sheet Data
December 31
2018 2017 Increase (I)
or
Decrease (D)
Cash $99,000 $83,500 $15,500 (I)
Accounts receivable 46,300 50,500 4,200 (D)
Inventory 72,000 53,500 18,500 (I)
Prepaid rent 2,700 4,400 1,700 (D)
Accounts payable 42,000 35,500 6,500 (I)
Income tax payable 4,700 8,500 3,800 (D)
Required:
Prepare the operating activities section of the statement of cash flows for Peach Computer using the DIRECT method. (List cash outflows as negative amounts.)

Answers

Answer:

$128,100

Explanation:

Cash flows from operating activities

Net income $91,000

Adjustment to reconcile

net income to net cash

from operations

Depreciation expenses $47,000

Changes in working

capital

Decrease in accounts re. $4,200

Increase in inventory ($18,500)

Decrease in prepaid rent $1,700

Decrease in income tax payable ($3,800)

Increase in accounts payable $6,500

Net cash flow from $128,100

operating activities.

Xavi is a painter of landscapes and seashore portraits. He works outside and has no overhead or fixed costs such as a studio. In a typical year, it costs him $201 in canvas, paints and brushes per painting. This year he sold 322 pictures at a price of $244 each. What is Xavi's percentage markup

Answers

Answer:

Markup= 17.62%

Explanation:

Giving the following information:

In a typical year, it costs him $201 in canvas, paints, and brushes per painting. This year he sold 322 pictures for $244 each.

To calculate the markup percentage, we need to use the following formula:

Markup= [(selling price - unitary cost) / selling price]*100

Markup= [(244 - 201)/244]*100

Markup= 17.62%

Suppose Mattel, the producer of Barbie dolls and accessories (sold separately), has two types of consumers who purchase its dolls: low-value consumers and high-value consumers. Each of the low-value consumers tends to purchase one doll and one accessory, with a total willingness to pay of $72. Each of the high-value consumers buys one doll and two accessories and is willing to pay $138 in total.
Mattel is currently considering two pricing strategies:
• Strategy 1: Sell each doll for $36 and each accessory for $36
• Strategy 2: Sell each doll for $6 and each accessory for $66
In the following table, indicate the revenue for a low-value and a high-value customer under strategy 1 and strategy 2. Then, assuming each strategy is applied to one low-value and one high-value customer, indicate the total revenue for each strategy.
Revenue from Low-Value Customers
Revenue from High-Value Customers
Total Revenue from Strategy
$72 Value, 1 Accessory
$138 Value, 2 Accessories
($)
($)
($)
Strategy 1
$36 doll + $36 accessory
Strategy 2
$6 doll + $66 accessory
The strategy that generates the most revenue is strategy .(1 or 2)

Answers

Answer:

Mattel

a) Revenue outcomes from strategies:

                                      Strategy 1           Strategy 2                      

Doll:

Low-Value Customers       36                         6

High-Value Customers      36                         6

Accessory :

Low-Value Customers       36                       66

High-Value Customers      72                      132

Total Revenue                $180                   $210

b) The strategy that generates the most revenue is strategy 2.

Explanation:

a) Data and Calculations:

Types of Consumers:

Revenue from Low-value Customers = $72

Revenue from High-value Customers = $138

Strategy 1: Doll for $36 and each accessory for $36

Strategy 2: Doll for $6 and each accessory for $66

The high-value customers buy 2 accessories with 1 doll.

The low-value customers buy 1 accessory with 1 doll.

b) Revenue outcomes from strategies:

                                     Strategy 1           Strategy 2                      

Doll:

Low-Value Customers     36                         6

High-Value Customers    36                         6

Accessory :

Low-Value Customers     36                       66

High-Value Customers    72                      132

Total Revenue              $180                   $210

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